Milan or Shanghai doesn’t matter. Now they are one. There is only beauty.

The inspiration?
« Style, Art, Life », the art-book by Nancy Zhang, where Chinese-born and Berlin adoption artist combines her aesthetics of styling and painting with a western style and oriental style both.

Credits
Photographer: Qu Yi 
Accessories: Delfina Delettrez (jewels), Percy Lau (sunglasses), Alessandra Zanaria (hat).
Make-up: Nikhol Xu
Hair: VD Zhang Xiaowei
Models: Louy Huang, Bridget Gao

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A life journey around the world, from Paris to Milan, from London to Shanghai.

« Style, Art, Life » is the second mandarin art book collection, by Nancy Zhang – chinese artist now living in Berlin – yet a review and sentiment of her art  style and personal aesthetics in the past 6 years.

«Style is a surface, is the concentration and reflection of experiences, yet a production of your mind. » – she explains – « It has been changing by your thinking, revealing your memories from the past sometimes. It is a mirror beside oneself, a shadow below oneself. »

The artbook, launched first in Milan and then last October at 10 Corso Como Shanghai with a special exhibition, combines western and oriental style with Zhang’s personal aesthetics.

Thus the mandarin artist creates a sentimental review in which each fashion photography matches a corresponding illustration with the addition of author’s personal essays. She talks about fashion, expressing through art the love for last generation of designers, for their creativity and passion.

Between the selected brands, thanks to the cooperation with Fashtags that connect the artist with the fashion talents, Vivetta, Miryaki and An Italian Theory become illustrations in the book and has the opportunity to exhibit their outfits in Shanghai.

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THE POP ART COLLECTION

Pop Art used to convey different messages through common items (just recall Andy Warhol’s Campbell’s Soup Cans). Clash is the main thread: Laganà developed his collection from the idea of Pop Art, but created unique handcrafted pieces.

Raw materials meet fine manufactured fibres waved with kevlar, for an incredible result of balanced contrasts. Elegance and aggressiveness instantly become bedfellows, traditional Italy meets the avant-garde French vision, holding one foot in the future and on in the past.

If you wish to receive more information on Marco Laganà, please contact us by mail or Wechat.

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Overall, VAR/CITY seamlessly embodies the minimalist attitude of big urban centers with the aesthetics of couture for the few, giving a well-rounded but edgy interpretation of a style that’s just perfect around the clock.

Distributed up to 40 international high-end boutiques, VAR/CITY is rapidly growing and competing with high-end brands in terms of price point and in-store positioning, and is becoming a must of the fashion scenario.

If you wish to receive any more information on VAR/CITY, please contact us.

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Vittorio Branchizio

Entirely designed and Made in Italy, the new Fall-Winter 2015-16 collection is inspired by geometrical shapes, in particular polyhedrons, and a reinterpretation of their influences across the ages. Starting from Archimedean solids, Luca Pacioli’s divine proportions and the epiphanies of Giovanni da Verona, up to Escher and Adriano Graziotti – the F/W 2015 collection reworks the subtle line between freedom and rules, with an outstanding result.

The geometrical shapes are brought to life on threads with different weights and precious fabrics such as silk, finished cashmere and double merino wool filled with eco hypoallergenic, ecological material.

If you wish to receive any more information on Vittorio Branchizio, please contact us.

Photo credits: Adriano Russo

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Fall / Winter 2015-16 Collection
The colour palette of SUNNEI widens itself on the F/W 2015-16 collection: the denim meets a soft burgundy velvet, the greens and blues embrace the greys and yellows creating an unusual harmony, according to the theme of the collection: clash. Hereto, the soft texture of wool coats matches perfectly structured, unlined, compact suiting. Classic garments rethought with a modern twist; the clothes are pleasant to the view, as well as very comfortable when worn. The shirts are available in the doubled cottons regular cut version, as well as in printed selvedges and stripe-patterned denim.

If you wish to receive any information on Sunnei, please contact us.

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“What if faucets were born to be handles, and we’ve just found it out?”

Humour, sensuality and colour. The Vitussi bag turns itself into an object of desire, becoming expression of an eccentric style and suiting a strong woman, not afraid of exploring new boundaries of art and beauty. The strong feature of Vitussi lies within the choice of materials, which goes from several types of leather (painted and laser perforated) to the new entry of this collection: the prickly pear, symbol of Sicily’s wilderness.

The attention to details is crucial in the making of Vitussi bags, most of which are made following Leonardo’s golden ratio to reach perfection in proportions. The prickly pear bag is a benchmark of the collection and it can be even customised upon request – for instance, by adding embroidered initials as well as a picture.

The lining of Vitussi trunk bags is stitched and screwed to the structure, but the prickly pear version can be made without a lining, to enhance material’s sheerness. Humour is an intrinsic factor of Vitussi bags, especially in the Art Collection Bauletto, Unattainable Luxury – the bag is gold-plated and its barbed wire handle recalls the clash between buying and owning completely.

Speaking of humour, but with a hint of vintage flavour, the Art Collection Bauletto, Roobi Net is the staple item of this collection, which is dedicated to water, and transcends the main function of the faucet, which becomes a gold or silver-plated handle.

A bag by Vitussi represents the encounter of fashion and art, going beyond standard definitions of trend without following conventional rules.

If you wish to receive more information on VITUSSI, please contact us.

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Embracing this creative collaboration to give Italian fashion and its history a new perspective, the two designers set out to fully express a value they both have in common: the knowledge and the passion for craftsmanship that speaks a contemporary language.

When working on his brand, Camo, Ughetti creates vintage pieces with a modern-meets-traditional taste, while Gioli’s original take on headgear with Super Duper hats – born together with Ilaria e Veronica Cornacchini – looks to high quality raw material to construct authentic handcrafted products. As a duo blending personal creative experience and proud inspiration sought from two grandfathers who were both cyclists, the project ARRIVO shakes up a fresh, new vision of classic menswear.

The name of the brand, meaning ‘finish line’ in Italian, is also a milestone conceived to represent a starting point from which to interpret menswear in a whole new way. The key concepts behind the designs are the will power and the determination that pushed true sportsmen to keep going no matter what, if not only to redeem themselves to hope for a new beginning post-war.

The Collection

A fresh touch frames the ARRIVO collection composed of three separate pieces that combine to make 27 different outfits. Featuring an updated idea of cycling attire, a basic palette of black and white translates right from the 1940s and 1950s photographs of cycling’s greatest professionals. Neatly packaging an up-to-date identity, every piece contributes to expressing the brand’s balanced mix of traditional-innovative style insights.

If you wish to receive more information on ARRIVO, please contact us.

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On both December 1 and 2, a special exhibition will give them the opportunity to showcase their collections to even more people in the fashion world, including buyers, journalists, fashion influencers and designers. To preview their collections and book an appointment with a designer, scan the QR CODE or connect to the official FASHTAGS page on WeChat.

Thanks to the TV format, ELITE MODEL LOOK WORLD FINAL 2014, this incredible fashion initiative will reach all corners of the world. Franca Sozzani, editor-in-chief of Vogue Italia, will be in the jury commissioned with the hard task of choosing the winners of both the Elite Model Look World Final and the International Talent Scouting contest. All designers selected will take part in a fashion editorial shoot for Vogue Italia in 2015.

The designers that will present their collections and that will wear the 15 models of the world final winners are:

Black Gold by Baozhi Yang & James Juan (China), Bokiin by Becky Lam & Mucci Chan (China), Daizy Shely by Daizy Aliza Shely (Israel), Edmund Ooi by Edmund Ooi Kee Seong (Malaysia), FFIXXED by Fiona Lau & Kain Picken (Australia), Hien Le (Germany), Huishan Zhang (China), Jamie Wei Huang (Taiwan), Luca Larenza (Italy), Luvon by Liu Lu (China), Min Wu (China), Patrick Li by Patrick Haofeng Li (China-UK), RXP by Reta & PoReal (China), Sean Suen by Xiaofeng Sun (China) Vmajor by Victor Zhu & Nicole Lin (China).

Follow our Social Networks to be updated and scan the QR code to view all the collections and get in touch with us through our new channel on Wechat.

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A soaring fashion talent like no other, Francesca Liberatore graduates at Central Saint Martins in London and professionally paves her way through the likes of Viktor & Rolf, Jean Paul Gaultier and Brioni.
After establishing her eponymous brand in London and Rome, in 2009 Liberatore wins the Next Generation contest held by Camera Nazionale della Moda Italiana. After showcasing her collections in a myriad of renowned locations; Museo della Permanente in Milan, Edieuropa in Rome, Soho Factory in Warsaw just to name a few, as world-winner of the DHL Exported Award the designer was given the chance to grace the catwalks of the Mercedes Benz Fashion Week of New York with her SS15 collection.

Spring / Summer 2015 Collection preview

The starting point of the Francesca Liberatore SS15 is the image of a bird whose womb contains fragments of plastic of a polluted world, fragments that collide and combine with each other to create a new, unexpected fashion journey.

With the support of Punto Seta, pieces of the collection showcase overlapping bird prints that create playful geometric shapes. The simplicity of triangles and squares opposes the sophisticated and elaborate tailoring techniques used, revealing a 70s silhouette of retro and Far West elements.

Ruches meet and complement soft suede leathers, silk jersey and thick cotton weaves in a colour palette that travels from light pink to hues of baby blue, and which contrasts the rust and olive palette of the first-time round Francesca Liberatore menswear designs.

The Francesca Liberatore woman reflects, hopes, analyses and reads reality underlining its frivolous, dreamlike components. A bride on a winged horse with the power and skill to steal the magic of dreams away and bring the observer back to where it all began, accompanied by the unreleased soundtrack of Ermal Meta for a truly superb atmosphere.

If you wish to receive more information on Francesca Liberatore, please contact us. If you are a buyer you can register for free by clicking on the button below, and place your pre-order at no additional cost.

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Spring / Summer 2015 Collection Preview

Fashion newbie, Ivories, is at its second collection but the brand philosophy remains unchanged: “no season” garments that can live all year round. The brand’s evolution lies in items that have the power to catch the eye as well as win the title of maximum wearability and versatility.

Defined volumes soften and dress up the Ivories woman in fluid shapes, mixing knitwear with fabric and bias cuts to produce feminine silhouettes that are never excessive. Clean, elegant lines go hand in hand with silk and cotton for a casual attire inspired by the worlds of sportswear and denim.

A high injection of allure is given by top quality raw materials such as indigo linen as well as by knitted trim inserts, grosgrain ribbons and small precious details that marry silk items and luxury mercerised cotton jumpers. Upbeat jersey t-shirts enriched by the key themes of the collection recall American graphic art, whilst more references to contemporary art persist in the cotton jacquards creations.

With a strong street style influence, the SS15 Ivories collection exhibits an orchestra of overlapping and contrasting effects: flowing yet structured volumes, geometric and flowered prints and textile designs, sporty and couture materials and finishes such as the ones found in the heavy cotton jersey enhanced by feather applications.

The colours too create contrasting ensembles with neutral natural tints and whites meeting the trademark blues of the brand, and strawberry shades with brilliant greens exposing patches of orange pink.

If you wish to receive more information on Ivories, please contact us. If you are a buyer you can register for free by clicking on the button below, and place your pre-order at no additional cost.

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Spring / Summer 2015 Collection

The scenario proposed by the San Andrès SS15 collection, mixes and matches the unique personalities of Italy’s majestic capital city, Rome, and Mexico’s vibrant Mexico City, depicting a cultured kind of romanticism and a profound set of emotional imagery. The past and the present meet by creatively reviewing the female intellectual minds of the 1960s destined to become muses, and art which once was the primary vehicle used to express the noblest of ideals.

An energetic color palette weaves the entire collection together and comes into being through stripes, squares and artistically handmade brush stroked-flowers placed on black or white lace for stronger impact; a bourgeois-inspired spirit underpinning it all.

Proportions and volumes are never constricting and give movement to midi length skirts paired with oversized shirts and tops, square-shaped light dresses, graphic coats and tricolored jackets in silk Mikado. The preciousness of Italian fabrics exclusively made for the brand also includes double organza, fil coupé and special lace.

In an ultimate portrait that brings together two amazing cities, the collection stands as an artistic-fashion emblem of the eternal beauty and fine intellectual air of Italy’s most grand city, Rome, and of the joyful soul of Mexico City with its colored emotional aspirations and possibilities.

If you are interested in receiving more information about San Andrès Milano, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

. . . . .

¹ Who Is On Next? = The scouting project launched by AltaRoma in collaboration with Vogue Italia.
² The Fashion Incubator = The initiative of the Camera Nazionale della Moda Italiana that supports start ups and young fashion designers with the aim to keep Made in Italy live and kicking.

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The SS15 collection is an ode to the geometries of German Abstract art of the beginning of the 1900s. Colors and shapes are reinterpreted through a unique conceptual yet playful flavor, driving the creative taste of artist Paul Klee right into the hand-applied oversize colored stones, in the volumes and primary shapes defining the clothes, in the necklines and cuts.

The king fabric used throughout the collection is cotton, with thicknesses ranging from compact double-cloth trench coats to soft poplin shirts, from embossed effects to transparent organzas, fil coupé techniques, jacquards and laser-cut embroidered surfaces even on double face pieces.

Shirting is very present and translated into t-shirts and dresses, and goes hand in hand with sweatshirts in mock leno weaves, contrasting knopped surfaces, and mini-maxi textured details alternated between jackets, tops and skirts. Technical fabrics find their reason-to-be too, in jackets and raincoats with intangible laminates with a liquid effect.

Solid color blocks punctuate the strength and brightness of the collection with ultramarine blue, teal, pool green and citron, softening when it comes to the tints of sky blue and nude. Last but not least, black is used to define the character of pastel shades that come combined in light variations of white, milk and ice.
Overall, the Alessia Xoccato’s SS15 collection strikes the eye as an inescapable game of elementary geometry supported by a rich and vibrant melting pot of material compositions.

If you wish to receive more information on Alessia Xoccato, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Driven by passionate luxury that stimulates the senses and enhances the perception of the surrounding world, Miryaki a.k.a. Mia Vilardo and Riccardo Polidoro, embodies a young and fresh kind of couture. Perfect wearability, high quality materials and sophisticated creativity are key.

This accessory-inspired brand injects its clothes with harmonious contrasts and mixed visual inspirations of fluid shapes and rich details. Through tailoring and sharpness, Miryaki expresses its most authentic character and proudly states an image of essential elegance. Its aura of mellow masculinity highlights the purest concept of femininity, shifting the perception of a seemingly frail woman to one that gives rise to a powerful, refined silhouette of unexpected strength. This process is best-described by the designers as: The irrationality of precision.

Spring/Summer 2015 collection preview.

The Miryaki SS/15 collection concept speaks the language of beaches with a 1950s Italian flavor, in a cocktail of carefreeness and colors. Flirtatious, cheeky women seduce in a game of geometric juxtapositions, soft shapes and voluminous folds that collide with angular flaps and linear details.

Micro graphic patterns meet micro check and maxi stripes. An iconic piece, the dress can be long or short and comes in a variety of styles from swingy and cute to light with contrasting tints. Pinnies and sundresses evolve into cocktail and daytime dresses, while silk crepe de chine shirts get matched with large skirt pants in cotton piquet.

Pleated crop tops suggest “corolla” patterns and go hand in hand with straight capri pants, as opposed to full skirts paired with intensely-embroidered neoprene bras. Transparent straws sewn by hand onto satin ribbons, create fringes that follow the cuts of some of clothes. – Black is not allowed. – The color palette is an explosion of liveliness, white, orange, lime, rust and blues from light to dark, in a hymn of colored silk and printed cottons.

If you wish to receive more information on Miryaki, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Spektre

The brand personifies all the most relevant Made in Italy assets: a consistent aesthetic conceived, designed and produced in Italy using first-quality materials only, injection and cellulose acetate frames manufactured by the historic sunglasses manufacturer Mazzucchelli 1849, as well as high-end lenses produced by Silo Multilayered in the mirrored versions and by Carl Vision Optics by Zeiss in the opaque ones.

The new Spektre collection introduces the following models:

• Audacia (bravery in Italian), is the “crown jewel” of the collection. As suggested by its name, it is a bold but timeless frame made of the finest Italian acetate with a hinted drop-like shape. It bares a metal nosepiece and comes complete with high quality lenses. Classy and confident, this frame suits those who dare.

• Met-ro (short for metal-round), bares a design reminiscent of the 70s culture through its ultra light metal frame and high quality lenses. Extreme simplicity meets edginess, making this pair of shades the right pick for those who wish to stand out while staying dash.

• She Loves You is your diva eyewear par excellence. A big, important frame exuding impeccable elegance that speaks a refined and mature language tainted with irony. Suitable for women of all ages.

• Semper Adamas is the masculine counterpart of She Loves You and is the most discrete pair of Spektre. Discrete but with character, its a classic-but-timeless pair of shades that comes in colors varying from tortoise shell to burgundy to black.

All the lenses used by Spektre provide sun protection factor 3 from UV rays and are 100% polarized, making for a great choice whether it be for taking a stroll on a white beach in the Caribbean, skiing on the Alps or running around a metropolitan city.

Can’t wait to have one? Click on the button below and place your order!

If you wish to receive more information on Spektre, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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The creativity of the designer was enhanced by his energetic passion for horses. It is among those sensory memories that he sought out materials such as horsehair or fur, uniting them to the aluminum structures of the “bags-to-be”. Ultimately, the concept behind Shooting Bag 1981, finds its roots in the Fox Hunting² tradition carried out by the British in the 19th Century. Looking to a contemporary idea of luxury, the handbags communicate the ambience of that époque through silver inserts reminiscent of hunting trophies and typical silverware of the time.

The 8 different models of the collection all come in light aluminum, are hand sewn using riveting techniques, lined with tartan fabric and bear handles in polished wood or stamped silver.  Every purse has a lateral personalized stamp with its weight, and identification of the material and composition of it: Al (aluminum), atomic number (13) and oxidation state (+3).

According to the designer, the use of aluminum enables several kinds of experimentations with materials such as wood, leather, horsehair and Mongolian fur, thus resulting in the creation of futuristic objects of desire. The models not only bare hunting-inspired names but physically resemble objects hailing from that world: “Hunter” recalls the stock of a shotgun, “Cuff” is inspired by the sleeve cuff of a British hunting uniform, “Cartridge” was born from the idea of a cartridge belt while “Beagle” is based on the homonymous hound dog breed.

Shooting Bag 1981 is a brand that speaks the style of those contemporary women on the lookout for special and innovative luxury trends that set them apart from the mass.

If you wish to receive more information on Shooting Bag 1981, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.
. . . . . . . . . . . . .

¹ Maker: the maker culture is a contemporary culture or subculture representing a technology-based extension of the DIY (do it yourself) culture. Typical interests of the maker culture include engineering-oriented pursuits such as electronics, robotics, 3D printing, as well as more traditional activities such as metalworking, woodworking, and traditional arts and crafts.

² Fox Hunting: originated in the 16th century in the form which was practised until 2005 in Great Britain – is an activity involving the tracking, chase, and sometimes killing of a fox, traditionally a red fox, by trained foxhounds or other scent hounds, and a group of unarmed followers led by a master of foxhounds, who follow the hounds on foot or on horseback.

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The Haitian-Italian newborn talent, Stella Jean, mixes the joy of her homeland with details typical of Made in Italy fashion and adds a super cool touch to colors, patterns and animal prints. A trademark total look she created and which is a very popular style among fashion editors these days, includes a maxi skirt and a stripped shirt accessorized with a statement necklace.

In January, Stella presented her second male collection at Pitti Immagine Uomo in Florence: its theme evocated London’s clubs during the Victorian period and was contaminated with her signature African prints. The designer then made a successful debut at the Teatro Armani during Milan Fashion Week, with a FW14/15 woman collection rich in colors, prints and motifs inspired by African culture.

The recent generation of Italian designers, also sees the name of Andrea Pompilio, who after having worked for the likes of Alessandro Dell’Acqua, Prada, Calvin Klein and YSL, started his homonymous fashion brand in 2010. His style reinterprets classics giving them a modern twist with sporty yet very individual references, and just like Stella Jean, his collections were presented at Pitti Immagine Uomo and at the Teatro Armani.

The brand Au Jour Le Jour is the perfect example of how powerful today’s social media can be. Through a funny and smart communication, the designers Mirko Fontana and Diego Marquez were able to get their ironic prints noticed by the big names in Milanese fashion, one of which, was Giorgio Armani. In the same way as the previously mentioned designers, the duo of Au Jour Le Jour was offered the chance to debut in the popular and new talent-oriented theatre bearing the surname of the Italian fashion king, the Teatro Armani.

The latest collection of Au Jour Le Jour brings lips, pandas and bears into style, and is inspired by a 1970s silhouette and color palette. Even the “Euro Girls” come into it, as muses and citizens of the world out to discover new cities by day, and grand party animals by night.

In 2013, the Patagonian phenomenon and multi-talented Marcelo Burlon – PR, stylist, creative director, dj and fashion editor – went as big as ever when he literally blew the fashion panorama away with a collection of t-shirts that is currently taking over the entire world. The pieces of County of Milan, express multicultural references in the form of bird feathers and esoteric symbols, and embrace rave and club culture too

Both Au Jour Le Jour and Marcelo Burlon will be at Pitti Italics, a hallmark representing the new generations of Italian fashion designers who, according to Pitti, possess an international appeal.

Who will be the next talent to grace the stage at King Giorgio’s Theatre and ride the runways all over the world?

Photo credits:

Alessandro Furchino for Andrea Pompilio, Au Jour Le Jour.
Laurence Ellis for Marcelo Burlon.

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BRAND IDENTITY
Jenì

FALL WINTER 2014/15 PREVIEW
The Jenì fall winter 2014/15 collection is one that reminds you of the things you love best about fall: warm, lavish, and plush. The materials are rich and diverse, with calf leather, lamb nappa painted, precious fabrics. The collection is awash with dark browns, blacks, patent leather and metallics and the unique way in which the various elements are sewn together adds to the over the top feel.  The models of the collection are three: sneakers, boots, and slippers crossed between running shoes. The sole shaped as shark’s teeth gives a fun, modern twist to the rich materials used on the sneakers.
The mixed construction of the shoe that feels relatable and ends up as a covetable collection that drips fashion and style.

If you are interested in receiving more information about Jenì, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

Post edited by Camila Salles

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A surface yearning to be explored, creased by an impetous cascade of varnish, seemingly and effortlessly lacquering everything like nail polish, like lipstick. The powerful essence of fuchsia fills one’s eyes. The paths engraved by rigorous folds, stimulate the touch. Geometry and divine proportions, inspire a scent of sugar.

If you wish to receive more information on Simone Rainer or the 360° photo rotation system, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Goblin is the name given by Tothem to the hero of its next fall winter 2014/15 collection. He is an elf who lives in the mountains, hidden in the woods among rocks and plants, a faithful creature that sees humanity through the eyes of its environment. Bringing joy and color, he is represented in 5 looks created by the duo Carolina Amoretti and Matteo Abbo. The graphic inspiration comes from a photography experiment done in west Liguria¹, a hymn to the aesthetics of nature.

Intersecting tree trunks create check patterns on shirts while leaves and bark give a camouflage effect. Marble stones and rocks give looks a cool air, and mix with the serigraphic quality and psychedelic tones of colored mushroom prints.

A 4-piece total look that includes a t-shirt, waistcoat and sporty 2-piece suit, is available in two patterns. The first one reproduces the wheel tracks of a Jeep, and the second an atmospheric optical phenomena with aurora arcs and luminous bands flashing in the middle of the night. Despite the reputation of being mischievous creatures, the fantastic images inspired by Goblin are magical and fascinating.

If you are interested in receiving more information on Tothem, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

……………
Liguria¹ is a coastal region of north-western Italy, where Genoa is the capital. The region is popular with tourists for its beaches, towns, and cuisine.

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The collaboration of the creative duo, An Italian Theory + Azzurra Gronchi started back in April 2013 and has developed into a new accessories collection for this FW14-15 season. Accessories showing unusual shapes, clearly inspired by the geometrical figures of triangles, squares, rectangles and semicircles also make their way into the knitwear collection.

The An Italian Theory original pattern presents new elements and features prints of “gesticulating hands” in the form of “ok”, “hearts” and “fists”. An additional “animal-patchwork” puzzle showcases pieces of different animals and naturally goes on to assemble unexpectedly bizarre ones.

The use of recycled materials is new in the An Italian Theory accessories collection. Parts of unisex backpacks and female clutches show recycled metal plates of various shapes and sizes taken from old metal shutters discovered at Nicola Corsaro’s warehouse – a vintage repository in Bari – and are re-colored to combine with the FW14-15 color palette. An Italian Theory brings back forgotten materials and objects to a new and glamorous life.

If you wish to receive more information on An Italian Theory and Azzurra Gronchi, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Minimalism, geometry, architecture and attention to detail are key in defining the brand and its authentic desire to embrace a sophisticated and international clientele. Its debut product are the IURI socks which showcase diagonal and parallel lines crisply outlining geometric shapes in an optical game calling out to precision.

Characterized by strength and comfort, and available in one size only, every pair of socks is Made in Italy and crafted in either soft Egyptian cotton or cashmere. The launch of IURI includes an “Icon line” in Black & White which represents timeless combinations for a modern look.

The first campaign shot by the controversial Canadian photographer, Johann Bona, presents the undeniable femininity of international supermodel, Mariana Braga.

If you wish to receive more information on Iuri, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Known for her clever pairing of whimsical designs with luxurious Italian craftsmanship, Benedetta Bruzziches has garnered a cult-following among the fashion set. As a finalist in Italian Vogue’s “Who Is On Next?”, it’s safe to say that all eyes are set on this handbag designer on the rise. Handmade by artisans in Italy with the highest-quality materials, the bags by Benedetta Bruzziches are a fresh break from the norm.

Spring/Summer 2014 collection
Starting from the world-famous question; “Magic mirror in my hand, who is the fairest in the land?”, the collection lives in the magical world of fairy tales and speaks of the emotions that these awaken in the soul of every woman. In female hands the handbags turn into talismans of positive-thinking capable of triggering poetic changes strong enough to bring all women back as the heroines they were inspired by in their childhood. With a touch of imagination, respect, music and poetry, anybody can live their own fairy tale. A personal secret to fill life with happiness.

If you wish to receive more information on Benedetta Bruzziches, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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SPRING/SUMMER 2014 COLLECTION

The reinterpretation of the shirt with a tailored touch, is key for Alessia Xoccato’s renovated conception of  everyday female clothing. The deconstruction of the original bring to life dresses, pants and trench coats. The greatest inspiration is based on a nordic palette with lights perceived through royal blue, pink, mint and silver that give the collection a fresh atmosphere. As for the prints, micro pois show up on some of the most important pieces and are joined by textures of laminated raffia, silk organza and cotton.

If you wish to receive more information on Alessia Xoccato, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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SPRING/SUMMER 2014 COLLECTION
Drawing inspiration from worker and miltary uniforms, Andrea Cammarosano shows reverence to rank and to the wisdom gained from experience in a world where ritual objects are intended to preserve history as relics. The heritage of craftmen techniques and the irreplaceabe touch of the expert human hand lies at the heart of his concept as he makes a subtle comment on the failure of mass production to preserve these legacies.

Andrea Cammarosano’s Spring/Summer 2014 collection “Difendi Conserva Prega” (Defend Conserve Pray), comprises a series of modular outfits that tell a tangible story. Multiple details fit together with zippers, buttons, drawstrings and straps to make unordinary uniforms. Fabrics, patterns and cuts are look to the uniforms of Taliban soldiers and civilian workers. The interchange of graphics and embroidery from one piece to the next, recalls the ritual of mourning and comes to own tradition through a message of hope for the future proposed by an imagined Grass Roots movement.

PREVIEW OF THE FALL-WINTER 2014/15 COLLECTION
The concept of Andrea Cammarosano’s Fall-Winter 2014/15 collection is “We Are Not Afraid of Ruins”; a set of clothing rich in heavy construction and precise tailoring. A black and white color palette dominates the collection. Re-invented suits composed of exaggerated coats and billowing pants live balanced by slim counterparts which inspire a touch of delicacy given by fine embroidery and unique textures like leather and printed foam.

If you wish to receive more information on Andrea Cammarosano, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Luca Larenza connects with his Italian heritage employing local craftsmen who through the application of traditional Italian techniques, create rich conceptual pieces for men with strong personalities. A lot of research is undertaken to produce high-quality products and maintain tradition, with important references to the likes of famous Italian painters like Caravaggio, Naples’ religious iconography and old cinema.

Launching his new project – bespoke, a service that offers exclusive tailor-made pieces – Luca Larenza also introduced a couture line last winter. The brand’s identity echos the designer’s personal experience as an avid traveler facing the world with great passion and audacity.

If you wish to receive more information on Luca Larenza, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Mohair² is ubiquitous. Simplicity is softened to create a general effect of peace and harmony. The gentleness of the mohair is also revealed through the poetic combination of colors in the macro bouclé.In this journey through knitwear Italy is playing a crucial role since almost the 80% of worlwide knitwear is produced in throughout several Italian regions: a geography that is split into various areas, which may be referred to as truly highly specialised districts. From luxury maisons, like Chanel to avant-garde designer like Rick Owens or Gareth Pugh, everybody is producing the most sophisticated knits in Italy. From a historical point of view, Lombardy and Piedmont have played a major role, Veneto is the region with a tradition of a medium-high knitwear product.

Umbria boasts high and widespread quality, also in its numbers, specialised in a traditional product and in cashmere (a prime example is the success of Brunello Cucinelli), whilst Carpi initially concentrated on a lower end and economical knitwear product, raising the quality level in the 1980s to keep up with the competition. The territory boasts numerous businesses covering various segments, including the lowest ones, produced in Prato and Signa in Tuscany, to arrive at the most basic ones produced in Barletta.
Running parallel with this growth of knitwear, a new generation of talents is arising and Italy is the country driving the development of this exciting new trend. To know more, look for our next post on rising Italian talents.

Author: Federico Poletti – Thanks to Maglifico, the Knit Journal.
Photo source: Pinterest #knitwear
…………….
¹Malfilè: it’s an imperfect yarn that produces irregular effects.
²Mohair: it’s a luxury fiber made from the hair of Angora goats, a beautiful, incredibly warm and durable yarn.

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The cork bags of Silvia Massacesi received special treatment to be water resistant yet super light and flexible. One of the peaks of the collection was the inlay work shaping the silhouettes of owls and wings of dragonflies. A “well-educated” brand that shows the influence of William Morris – the English textile designer famous for making prints in woven textiles – and of the Wiener Werkstätte, the Austrian production community of visual artists that became famous in the early twenties for reflecting the taste of Viennese high society.

Winner of the Vogue Eco Talent Award 2013, in this eco-chic handbag collection Silvia Massacesi combines advanced technology and romanticism using only natural or recycled materials.

Jenì on the other hand, mixes metal, leather and animal prints to amplify the impact of the designs and the power of materials. Looking to the strength and beauty of the female warriors of our times, the combination of strong lines, clean shapes and sophisticated handcrafting techniques result in timeless items. A fitting look for those who appreciate a luxurious way of life without having to give up comfort.

For Miss Gummo, manual expertise is a family tradition as is the ability to turn something simple into a contemporary work of art. Examples of this are the brand’s felt hats and the precious headbands. Playing with outrageous shapes and colors, Miss Gummo reinvents classics and steers away from clichés, drawing inspiration from past Hollywood glamour but throwing in a bit of fun and drama.

The social project “Fumne”, is a homage to dynamic women. The pieces talk about art through the work of a group of incarcerated women in Turin. Every handbag, clutch, shoulder bag and backpack is produced in different materials, embellished using handmade embroidery and tells a story that weaves emotions, sensitivity and determination.

If you wish to receive more information on any of the designers, or if you wish to pre-order the collections, please contact us. We’ll get back to you as soon as we can.

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For the event, 10 brands from different countries were chosen ranging from accessories to ready to wear. Among them, the Italian ones were: Andrea Cammarosano, CB Made in Italy and WD-Man.

Seeking inspiration from the themes of travel and “citizens of the world”, Andrea Cammarosano weaved his collection into the realms of dream and reality in a fashionista version of Stravinsky’s Firebird. In the original plot, all men who enter The Garden of Kashei are turned into stone warriors by a terrible guardian. The entrance of the Firebird gives way to a dance that puts to sleep all the men granting them their freedom back upon their awakening. The collection translates the fluidity of the dancers and the hardness of warriors into dark colors juxtaposed by whites and transparencies, and by alternating more or less rigid materials.

CB Made in Italy by designer Cecilia Bringheli, presented the handmade shoes she produces for men and women in a small factory in Northern Italy. The brand’s birth is related to the designer’s personal desire to find shoes that were simple but chic at the same time. The first pieces that were ever made were loafers. Today’s collections are divided into timeless creations that make use of more classical materials and seasonal products more prone to the introduction of new materials and trends.

To transpose the concept of luxury to contemporary times ensuring supreme quality and comfort, every step of the process from cutting the leather to assembling all parts of the shoe is meticulously reviewed. The combination of traditional Italian craftsmanship – each pair takes at least three hours to make – and modern technologies results in slippers, moccasins, ankle boots and boots made of leather and suede fit for any occasion.

CB Made in Italy also partnered with Missoni and the online shop Muzungu Sisters that promotes handmade craftsmanship in fashion from different countries. The limited edition capsule collection includes three loafers made from fabrics contributed by Missoni, and can be shopped here. Ten percent of profits will be donated to children in need from the non-profit, Small Steps Project.

WD-Man is a project by Salvatore Battello: a capsule collection of jackets inspired by British sartorial tradition. The techniques and principles used to conceive it though, were strictly Made in Italy. Developed in six different styles to present an array adequate for outdoor and indoor occasions, the chosen fabrics were exclusive English wools and tweeds.

Most shapes, reminiscent of typical military uniforms, gave each piece a sense of a distinguished and manly nobility. The touch of Innovation came from the act of deconstructing the original versions to recreate modern wearable pieces for today’s men.

Like many other existing projects pushed during fashion week, The Latest Fashion Buzz wants to promote and give international value to young designers by making use of one of the most important fashion fairs of the world. Thanks to L’Uomo Vogue, GQ Italia and Pitti Immagine Uomo for buzzing fashion’s doorbell with a handful of hot new talents. #Fashtags is proud to keep fashion buzzing about it too.

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Photo courtesy of Instafashionist with Samsung Galaxy Camera.

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Iridescent floaty colors get printed on fresh fabrics and decorate curvaceous lines, composing the plot of an underwater story. Sunlight beams, as fleeting as camera shots, make their way to the bottom of the sea brightening up the surroundings and making them vibrate in different shades that get darker as the light gradually dissolves. Seashells and other sea creatures look dazed and astonished, gaining the appearance of eyes and mouths wide open. As if plunging right into a wave, the Tothem woman slips below the surface of the water and becomes the heroine of a sea tale that was never told.

Since Tothem’s latest photographs, four new totems were born: four different looks presenting a variety of contrasting colors such as those seen in the sea-belt. Scale pattern fabrics cover busts and legs like a second skin. Close-fitting seashell armors protect the body and dress to kill at the same time. Jellyfish and anemones freely fluctuate in profusions of blue and into flashy and electric expressions, while dolphins chase after each other as if in a game of marine courtship.

The SS14 Mermaid Collection is a fantasy containing mythical sea creatures that take center stage as they turn human: a tale about the sea’s unseen secrets as well as the metamorphosis of mermaids into women. Not shying away from their past, they transform and grow into a more casual sensuality through leggings and stretch pants, bathing bodysuits, comfortable cotton t-shirts and thin nylon raincoats. Long silk skirts hide their new human features and oppose to divided skirts that confidently show them off. And when the night envelopes everything around them and the sea is as appealing as can be, their bathing dresses are just perfect to take one last plunge underwater.

If you are interested in receiving more information about this designer, please contact us or subscribe by clicking on the button below.

Photo credits: Carolina Amoretti.

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If you are interested in receiving more information on Francesco Ballestrazzi or if you wish to pre-order his hats collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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CONCEPT OF COLLECTION
From the bowels of Greek mythology, Amazon warrior women are the protagonists of Sciumé’s fantastic journey through the past. As if waking up to embody the souls of modern women, the myth, the history, the bravery and the strength that distinguish these female fighters are what makes up Sciumé. The result is an audacious and majestic set of bijoux like sculptures that sing the praises of force.

PRODUCT DESCRIPTION
The collection is a rain of experimental and conceptual shapes, neon colors and eccentric combinations, opaque effects, bright precious stones on galvanized aged silver. Ironic princesslike headbands look like lively crowns. Avant-garde techniques make for glamorous pieces that interchange with elegant and sophisticated wide brim hats à la “Breakfast at Tiffany’s”. Conceived to adorn the face, they are further embellished with twisted gold and iridescent knots that bear a metallic appearance.

If you are interested in receiving more information on Sciumé or if you wish to pre-order this SS14 collection, please contact us  or subscribe to the Buyers Area by clicking on the button below.

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But as the mechanical action of the wind begins to change the silent landscape, the air burns to life only to uncover another slice of this SS14 collection; a slice of leather crust, sun-scorched canvas and untreated jute that grazes the hands and smells of distant places. Black leather embodies turgid volumes, carrying structures and adding a new three-dimensional flavor, as the rays of the now blinding sun shine pretentiously over golden metals and leather patent.

If you are interested in receiving more information on Simone Rainer or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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By looking at the classical dimensions of Romanian-born sculptor Brâncuși’s “Egg” piece, Vanotti’s SS14 results as a breezy and rather intimate operation. A muted color palette of whites, hued reds, indigo blues and notes of deep black accompanies the understated egg shell prints providing a graphic quality to the overall downplayed feel of the collection. Surfaces are slightly grainy to resemble a metaphorical second skin.

Lucio Vanotti merges classic fabrics in an innovative composed manner. A selection of alcantara, smooth silky cotton, crispy silks, mako jersey, white pleated cotton and lightweight knits, vehicles a translucent touch with fluid feminine shapes. The anatomy of forms, lines and textures, shapes yet another chapter in the designer’s dedication towards sartorial understatement and effortless composure.

If you are interested in receiving more information on Lucio Vanotti or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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Flavia La Rocca’s SS14 “Candy/Chic” is the natural continuation of the concept of modular and multifunctional pieces with a playful mind, presented in the FW 13-14.

Maintaining the brand’s contemporary and dynamic feel, this new collection speaks the language of feminine-chic in proper preppy style and candy tones.
This time, the unique volumes and shapes are created by flared modules that unite with masculine shirt tops and hyperfeminine structured corsets, and by the strong geometric silhouettes of coats, tops and pants.

In a game of details and colors, white, black and powder blue exchange places on color-block and bi/tri-colored garments in the same way that marshmellow pink takes turns with peppermint green.

Perforated fabrics of different weights and “scoubidou” knotting techniques show a fresh approach to fashion, and are all the more in line with Flavia La Rocca’s ideal of a woman who moves, who travels and who wants to save time and space without forgetting style. Just like the previous collection, the SS14 of Flavia La Rocca follows the rules of a Made in Italy eco-friendly ethic both conceptually and productively.

If you are interested in receiving more information on Flavia La Rocca or if you wish to pre-order this SS14 collection, please contact us  or subscribe to the Buyers Area by clicking on the button below.

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BRAND IDENTITY

The name and DNA of Greta Boldini derive from the international film icon Greta Garbo; renowned for her rigorous elegance, and Giovanni Boldini; painter and interpreter of the Belle Époque – the “Beautiful Era” in which the arts flourished in French and Belgian culture. The brand represents a fantastic trip in which art and dream merge together expressing the designers’ intimate feelings.

Precious materials, master draperies, essential lines and handcrafted leather are the perfect balance between glamour and artisanal production, and are the deep creed of the Greta Boldini maison.

CONCEPT OF COLLECTION
Greta Boldini’s SS14 collection presents a gentle woman framed in the ethereal and elegant set of the movie; “Il giardino dei Finzi-Contini” based on the Italian novel by writer Giorgio Bassani. In a perfect expression of pure virtuosity, the collection begins with the study of exclusive sports in the forties only to naturally flow into a stream of elegant and evening dresses. An extra touch is given by the mastery use of color and the precious handcrafting techniques that envelope each piece.

PRODUCT DESCRIPTION
A color palette that runs through cherry blossom shades with a range that varies from pale pinks, to light cognac, to absolute whites. Among the must-have pieces are the sea pants, a revisited bomber jacket in embroidered cotton; a classic item pinched from a casual closet that fits supremely with the delicate chiffon dress, and an elegant revisited bush jacket that accompanies soft petticoats to create heavenly feminine silhouettes.

The bag styles present a bowling bag that’s good to go and a backpack capable of containing all the bearer’s emotions. The materials used in the collection go from basic to rough cotton, and combine with embroidered chiffon and amusing graphics in ivory and vivid cherry colors. Greta Boldini’s SS14 collection offers a unique interpretation of high fashion, and is the result of a captivating dualism that runs in between a sports mood and an elegant demi-couture style.

If you are interested in receiving more information on Greta Boldini, or if you wish to pre-order this SS14 collection, please contact us or subscribe to the buyers area by clicking on the button below.

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BRAND IDENTITY

Conceived in 2013 by Italian entrepreneur with a designer’s mind, Giovanni Malaguti, Idiliamà was created based on the idea of women who can’t live without their stylish details in place. The impeccable use of Made in Italy fabrics and materials, call for a sophisticated and elegant figure whose simplicity does not betray an everyday yet exclusive coolness. With its meticulous attention to the development of each piece as one of its fundamentals, the brand wishes to set itself as a distinctive style benchmark in the fashion industry and among international buyers. Idiliamà’s SS14 collection represents the label’s pure DNA and first showcase to the world.

CONCEPT OF COLLECTION

Idiliamà’s SS14 collection speaks of an international woman with a cosmopolitan spirit, who can’t help but be attentive to the details that makes up her outfit. Style is innate within her personality; an attitude icon and a rule to follow at the same time.


PRODUCT DESCRIPTION 

Feminine dresses, flowing tops and mesmerizing shirts peek out from beneath structured coats and jackets. Immaculate Italian-made fabrics such as silk and georgette, luminous shantung and soft cottons go hand in hand with fine cotton/raffia. The color palette perfectly describes the varied tastes of every woman’s closet, from light and bright shades to absolute black, to the warm tones of earthly colors like the collection’s must-have silk shantung dress.

If you are interested in receiving more information on Idiliamà or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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After launching her eponymous label in 2012, Marianna Cimini was warmly acclaimed at both the Mercedes Benz Fashion Week and Vogue’s Talent Contest. At its core, the brand’s vision reflects a blend of rigor and play given by the contrast of very traditional materials such as compact woven cotton and cutting-edge technical fabrics. Colors are sharp and powerful at the same time, and give way to bold and contrasting marriages that Marianna sums up with the definition of “metropolitan graphics”. The brand’s personality draws its sensibility from an effortless structure: an affinity between innovation, strict proportions and everyday wearability.

CONCEPT OF COLLECTION S/S 2014

Marianna Cimini’s S/S14 collection alludes to a radiant Jackie Kennedy who chooses to spend her holidays on the Amalfi coast in 1962. It’s an informal, carefree and amused Jackie, whose innate glamour glows through the magazine covers of the time. In this case, Amalfi isn’t only one of Italy’s most iconic summertime destinations, but also the designer’s land of origin.

PRODUCT DESCRIPTION 

The collection is shaped through the chic and effortless glamour of an Italian vacation, with each piece resulting in a masterly blend of architectural elegance and slouchy minimalism. Using the 1960s as a main standpoint, the collection reinvents and revamps volumes and proportions. The tulip shape functioning as an architectonic support, it plumps up and exaggerates structures into unexpected looks, juxtaposing them with modern and casual silhouettes.

The outerwear pieces in nylon or cotton, “bloom” like flowers in the sun and once again design unconventional figures. Tulip-inspired pants and shorts are built like petals around the legs, while high waisted skirts look like crowns of petals opening up softly. Classic, masculine shirts combine their soft petal sleeves with the boxy cuts of their body.

The 1960s “bon ton” fashion classic shift dress, gets reinterpreted through graphic elements that highlight the structural essence of the collection. Fabrics meet classic yarns and innovative inserts: from terry cloth to reversible nylon, to the sumptuous touch of cupro. Paying homage to the rich palette of Mediterranean colors, white stands for Amalfi’s houses, red for their roofs, and coral and blue for the sea.

If you are interested in receiving more information on Marianna Cimini or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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Always looking to the past to feed its future, Cor Sine Labe Doli breathes new life into outdated items by making them must-haves for an ultramodern look. Proposing a whole series of elegant yet unconventional fashion items like necklaces, ties and pocket squares inspired by real gentlemen’s wardrobes, the brand also revisits its iconic first creation the “Primo” bow tie in a variety of tints and prints.

Dandy men who love eccentric details and who can’t wait to let their punk essence run wild liven up their nights out wearing glazed ties, studded bow ties and camouflage prints, while the morning sees them back to their impeccable gentleman self in silk bow ties in rich colors and classic prints. The Cor Sine Labe Doli woman on the other hand, steals her man’s accessories and uses them as precious jewellery to give her feminine outfits that extra touch of grandeur.

The reinterpretation of traditionally male accessories creates a new persepective and makes interchangeability the key to connect the male and female fashion worlds. The bow tie thus becomes a bow-choker as the ties assume the role of exquisite girly accessory.

But Cor Sine Labe Doli’s must for this season is “Cardio”, a heart-shaped pendant and brooch that bears a conceptual and emotional value that perfectly embodies the meaning established by the brand’s name: a heart not blemished by betrayal.

If you are interested in receiving more information about this designer, or if you wish to pre-order Cor sine labe doli collection, please contact us or subscribe by clicking on the button below.

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Basic lines are either doubled around the collars, trace polygons along pockets, slip forward on the shoulders and backwards on the hips without meeting each other. Jackets and t-shirts bear squared collars. A newly found balance between classic and informal style sets these creations apart from the previous ones, and gets communicated through more casual designs, sporty details such as the elastic waists and more elegant fabrics.

Named after the mythological god of the seas, “NEPTUNE” pays homage to his powerful essence through its passionate patterns of tentacles, shells, sharks, together with other sea creatures. The mutability of water recognized in the shimmering liquid prints further suggests dreamlike atmospheres. The sea and its creatures capture the observer and lead him in a fantastic psychedelic trip through the abyss of human unconscious.

If you are interested in receiving more information about this designer, or if you wish to pre-order TOTHEM SS 14 collection, please contact us or subscribe by clicking on the button below.

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In his past f/w 13-14 collection “Concrete”, Lucio Vanotti expressed his rational creative touch by fusing beauty with utility in a set of interchangeable pieces inspired by concrete pillars and an angry sea. This time, the concept behind his S/S 2014 collection lies in the anatomy of squared surfaces, rectangles and boxes. Mathematical equations dictate the structure of perpendicular shapes, translating into a dimensional game of interactive and contrasting silhouettes that never neglect the bond between surfaces and textures.

PRODUCT DESCRIPTION 

In one part of the collection, understated items flow through an essential palette of black, white, grey and blue, alongside conflicting striped fabrics, minimal squares and small hole details. The classical jacket goes armless and brings forth the deconstructed, boxy attitude of squared essence found also in pants, shirts and shorts.

In total contrast to this rigid feel, comes the lightness of the other part of the collection. Injected by a dose of ideas derived from sculptor Brancusi’s sinuous sculptures, Carl Andre’s geometric minimalism and artist David Hockney’s pool series, garments breathe intimacy. Creams, hued pinks and pinches of rust, accompany the pool water and egg/sky prints adding a graphic edge to the simplicity of all the collection.

Surfaces are grainy similarly to a metaphorical second skin, while textures and classic fabrics merge in a unique answer to innovation. Selections of alcantara, smooth silky cotton stretch, crisp seersucker, mako jersey, white plissé cotton and lightweight knits, give a translucent finish.

If you are interested in receiving more information about Lucio Vanotti, or if you wish to pre-order his SS14 collection, please contact us or subscribe to the buyers area by clicking the button below.

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The two co-winners of the fifth edition of Who Is On Next? were SuperDuper Hats; a brand of handmade hats created by designers Matteo Gioli, Ilaria and Veronica Cornacchini, and Casamadre; with its shoe collection developed by designers Alessia Crea and David Parisi.

The winners:

Super Duper Hats

The new men’s collection draws inspiration from the Hobo, the homeless vagabond who symbolizes adventure and inner life. The combination of rare raw materials and hammered fabrics creates a scenery where everything results harmonious.

Casamadre

Tradition, roots and research are the company’s key words. The SS 2014 men’s collection draws inspiration from the circus world in its best-known, classic and vintage version with its grotesque imagery, intentionally unproportioned figures represented by overemphasized shapes, powerful colors and playful details.

The other finalists:

Christian Pellizzari

Ongoing contamination, a mix of tailored garments, sportswear, evening and casual pieces, classic Made-in-Biella fabrics and more sophisticated materials. The SS 2014 collection dreams of a trip along the Pacific Coast Highway from San Francisco to Los Angeles.

Matteo Molinari

The winner of the LCF Best Collection of the Year 2011 prize by the London College of Fashion, Matteo Molinari’s creations are based on the use of traditional crocheting, drawn-thread and knitting techniques combined with classic men’s tailoring. The collection’s style is a blend of neat and mathematical cuts, androgynous silhouettes and processing techniques carried out by hand in Italy.

Giacomorelli

The SS 2014 collection is a long journey in four stops. Starting with a walk along Savile Row, great emphasis is placed on the details of British elegance. Next up is Spain with its typical colors. Then comes Africa, with an exploration that goes from Kenya to the tropical forest and last but not least comes the US with an in-depth study of nineties sneakers. The journey terminates in Las Vegas: showy patterns reinterpret classics in fun colors and glitter matchings.

Paola Puro

The “Puro” man is a free-spirited and visionary person with a great sense of humour.  No preconceptions about men’s fashion, someone who feels free to play with color and who certainly feels free to be pure. The SS 2014 collection focuses on the body and the spirit: silk, linen and cotton bourette take on warm earth colors, China blue makes its away among natural ones like the place where sky and earth meet. Agates, quartz crystals, tourmalines and lapis lazulis create a kaleidoscope of colors and energy interacting with the body and spirit following the credo of crystal therapy.

L. Chiussi & son. 

The collection draws inspiration from the bad boys of “Once Upon a Time in America”. The fabrics are elegant and sophisticated, and recall the ones used for old tailor-made suits but are used in new and unusual combinations.

If you are interested in receiving more information about any of the listed designers, or if you wish to pre-order their SS14 collection, please contact us. We’ll get back to you as soon as we can.

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Everyday wearability goes a step further and uses the technique of graphic art to deliver a strong touching message to the fashion world. Born from the idea behind the photographic project of Salvatore Arnone; “The Fifth Day”, the S/S 2014 capsule collection “Save Your Animal” bears the portraits of endangered species in the form of close-up prints on unisex t-shirts and minimal mini dresses in modal jersey and silk. In a new concept of contemporary art on textiles, the collection also pushes communication boundaries whereby the animals piercing the lens with their deep gaze, seemingly look at us to inquire about the future that awaits them.

Enriched by an avant-garde stylistic research and study of ingenious cuts, the creations are produced by La Maison du Couturier; the fashion company of designer Lamberto Petri who’s personal collection was already selected to be in Dolce & Gabbana’s Milan based Multi-Brand store Spiga2 – a conceptual space entirely dedicated to the discovery of upcoming Made in Italy fashion talents.

For the 84th edition of Pitti Immagine Uomo in Florence, an exhibition at the Aria Art Gallery strengthens the value of uniqueness that connects art and fashion by showcasing this limited edition collaboration between Salvatore Arnone and La Maison du Couturier. Twenty percent of the exhibition’s profits will be donated to the zoos and structures that host endangered species, in order to better their quality of life and contribute to their survival.

As the claim states: “Save your animal. Make your choice”.

If you are interested in receiving more information get in touch with us through this form, or write us: thecrew@fashtags.it

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The Milan based hat master and milliner; Francesco Ballestrazzi, is one of the fanciest new Italian designers on the block. The brand; Francesco Ballestrazzi Hats & Creations, was born in 2011 from the designer’s own wish to launch a series of artistic headpieces that could go beyond the concept of simple hats. So using the surface of the human head as a starting point, Francesco imagines and extends the thoughts and the ideas inside the hat wearer’s head to produce a truly amazing accessory.

All creations are handmade and manufactured by Francesco himself using traditional Italian millinery techniques. Every single collection stems from his own hands and then grows shaped by his experience. The final result is a limited edition production that blends together artisanship, exclusivity, experimentation and a pinch of future vision.

In “Amazone” for example, the hats narrate the essence of nature in a game of lace micro-sculptures, elaborate textiles, fantastic plastic constructions and sinuous floral installations, while feathers plump up creativity in a feast of colors, extravagance and magnificent shapes. In “Tea Time”, a vintage atmosphere filled with irony showcases floral prints, surreal teacups and cake-inspired designs.

Defying the laws of gravity and all sorts of known conventions, Francesco Ballestrazzi’s creations may be deemed as unwearable by fashion skeptics around the world or by those who simply lack the courage to wear them, but as the Italian writer and poet; Gabriele d’Annunzio would say in latin “Memento audere semper” – always remember to dare.

CONCEPT OF CUSTOM-MADE CAPSULE BASIC COLLECTION

The craftsmanship and the distinguishing quality of the materials employed by Francesco Ballestrazzi Hats & Creations, position the brand within the panorama of luxury boutiques where customers’ attention is drawn to the the uniqueness and complex manufacturing of each piece.

Understanding the market’s demand for more saleable products too, Francesco has now launched a small capsule collection that presents a more basic style and wearable attitude. The idea is to allow the public to savour the artistry and quality of his creations in more common hats setting aside the typical flamboyance of his usual designs.

The Basic Collection is custom-made and buyers may place their order all year round.

If you are interested in receiving more information get in touch with us through this form, or write us: thecrew@fashtags.it

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Fashtags is not just a fashion designer hunting hub; it’s also a melting pot of talents and icons. One of the most talked about Italian style girls as of late is Eleonora Carisi; owner of the innovative concept store You You in Turin that sells creations of emerging designers as well as her own personal brand What’s Inside You.

Fashion blogger risen to fame thanks to her own blog and popular muse for a variety of fashion campaigns such as the Yamamay video she stars in directed by Senio Zapruder, Eleonora also contributes as an It Girl and trendsetter for Grazia.it.  Her skills though, don’t end here: street style fashion photographer, Eleonora is also known for being called to develop cool unconventional marketing strategies in the fashion panorama.

Yamamay and Mahi Bali – directed by Senio Zapruder

THREE QUESTIONS FOR ELEONORA 
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

#F: What do you think are the distinguishing elements of Made in Italy?
EC: The quality and the selection of materials to create garments that become one with whoever wears them; just like a second skin

#F: Which concept or mood best represents your style?
EC: My icons are Rita Hayworth, Audrey Hepburn and most divas of that era. I’m inspired by the 1950s, blues music, femininity and self-confidence, the image of a cigarette in one’s mouth, sexy women and soft hair waves.

#F: What do you think of the designers we’ve selected on Fashtags so far? What are your preferences?
EC: I appreciated  Vivetta; the pastel colors and unexpected details like the huge bows and the neoprene daisies on the oversize coats. The limited edition collection of  An Italian Theory’s Alessandro Enriquez with Azzurra Gronchi very much represents my Sicilian roots; the colored fabrics are so summery and they remind of the typical folklore of Southern Italy.

If you are interested in receiving more information about her or you wish to book her for a project, please get in touch through this form or write us: thecrew@fashtags.it

Source photos: Joujouvilleroy.com

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Born as a dream in a world made of friendship and founded on a sense of belonging to its native origins, Cor Sine Labe Doli looks at the fashion world with the eyes of a child. Growing internationally since its first ceramic bow tie in 2009, it molds “innocence, simplicity, refinement, linearism and curiosity” in every single artisanal creation it makes, and preserves its innate spontaneity still wishing “to take nothing for granted, not to have patterns and fears, always wondering why things are”.

If you are a buyer and you are interested in receiving more information about this brand get in touch with us through this form.

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Crafting an inspiring handmade project, the author and the young designer match together unexpected irony with the typical shapes of Azzurra Gronchi designs. The exclusive leather manufacturing is treated to be completely resistant and represents the taste of craftsmanship, while the lively eye-catching graphics express Alessandro Enriquez’s own vision of an Italian Theory: a shower of lucky charms, ladybirds, four-leafed clovers, horseshoes and sacred hearts. So

The capsule collection of these 50 limited edition pieces can be found in a small selection of prestigious Italian stores, but “Desiderio”, “Burlesque”, “Doris”, “Ginny” and “Design Bag” are just a quick preview of what’s to come in the S/S2014 collection.

In the picture above Alessandro Enriquez and the fashion designer Azzurra Gronchi.
If you are interested in receiving more information get in touch with us through this form.

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In the first S/S 2013 man capsule collection named “Roots”, and in the woman capsule named “Flos”, attractive and bold fruit and vegetable prints oppose crisp and dynamic flowers. Jersey fabrics and fluid satin silhouttes show-off essential cuts and clear lines, and depict refined prints of totem subjects.

It’s through the use of modern digital printing techniques on textiles, that these unusual compositions are expressed to the fullest. Using a variety of nature inspirations, fruits and vegetables, the photographic talent Carolina, freezes surreal and enticing images on a black background and leads the mind back to the Italian Renaissance painter Giuseppe Arcimboldo renown for the creation of human subjects composed entirely of fruits, vegetables, fish, birds or even books.

Tothem’s F/W 2013-14 woman collection; “Shiny”, represents a world of innate beauty told through the photographic concept of the Totem Bijoux: amazing decorations inspired by the material essence of gold, coral and crystal. Street style meets sensuality in an intense experience of graphic interactions for all women who wish to wear precious and contemporary fashion.

The male collection “Dub” instead, presents yet another fresh and modern approach to visual identity: bone, wood and plexiglass mould into geometric textures with a slightly vintage taste and bears robotic-hypnotic inspirations, space diamonds and 3D spider photographic prints.

Emotionally involving its observers, Tothem offers the chance to be a part of the select “fashion experts” who are able to understand and wear genuine works of art with a real artistic sensibility.

Photo credits © Carolina Amoretti,  Styling: Matteo Abbo

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A career of important collaborations with the fashion houses of Dolce & Gabbana, Salvatore Ferragamo and Costume National, has enabled this fashion talent to develop innovative and demanding products for fashion-conscious women who are born with the desire to express themselves.

The collections are conceived with a variety of precious leathers and undergo complex manufacturing processes to reach the state of finished creations. The avant-garde printed leather styles define the brand identity of Azzurra Gronchi as “fun and original”; an extraordinary mix of materials and a color-oriented research that combine in an unconventional yet precious idea.

The characteristic little eye mask delivered in the iconic Burlesque style, is proposed as an intriguing detail on small leather goods. Patents, suedes, calfs and a variety of printed leathers, add a touch of freshness and a sip of retro to the whole recipe. Azzurra Gronchi is a strong and colorful fashion statement that doesn’t look to the past and that’s “not afraid to take risks”.

Photo credits © Simon 171,  Styling: Alex Vaccani

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Founded by Vivi Ponti in 2008, Vivetta is a small Italian label now sold in boutiques worldwide. Full of beauty and bows, with a touch of surreal irony and girlish rock & roll attitude, Vivetta bakes bon ton and retro with a new taste.

With a DNA that’s 100% Made in Italy, the signature style of the brand is the sweet result of a superb creativity that combines amazing designs and unexpected details. Flashing fresh fine looks with a dreamy vintage twist, and sprinkling teddy bears, kittens and daisies all over the place, Vivetta creations catch the eye because they just can’t help being lively and fun, yet polite and mademoiselle-like.

Vivetta has received a lot of attention and earned great support from ELLE Italia fashion editor Eva Fontanelli who was captured looking her fairytale-best by Scott Schuman from “The Sartorialist”, as well as from ELLE China editor Leaf Greener, ex-model Alexa Chung featured on ELLE France, and Italian fashion bloggers Chiara Ferragni and Eleonora Carisi.

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⋄ BRAND IDENTITY ⋄
A brand centered on fine quality, innovation, and Made in Italy craftsmanship whose motto is; “Nothing is perfect. Everything has a crack in it, that’s how light can filter through”. Embodying elegance and sensuality through random contaminations and prints, 1.dark level’s luxury also lies in the intellect. From its profound and multilayered creative level, it investigates uniqueness to tell exclusive stories made of matter and humanity: only a muse who lives in pursuit of the unknown and who digs deeper into the subconscious level within herself, will be able to wear the true “dress of life”.
The different approaches used to express this deeply-rooted identity often make use of cinematographic language in the form of short movies, new media and performances.

In 1.dark level’s S/S 2013 collection “ALCHiMiA”, the subconscious is given life with the trademark visual and material mixes in an explosion of primary colors and prints. Inspired by ancient color recipes and how these appear in food, the collection pastes ancient-modern pattern effects on silk tops, shirts and leather t-shirts, and sprinkles blue azulejos and flowers throughout the looks. Everything states the antithesis of “dark”, staying away from black and gloomy imagery. Appealing to modern extroverted women who are capable of mixing and matching, “ALCHiMiA” brings together brilliance and personality.

⋄ CONCEPT OF COLLECTION F/W 2013-14 ⋄
Contaminations, fabric mixes and color matching concepts are once again the pillars of 1.dark level’s new collection. The insight is an even deeper journey into the essence of Made in Italy and reveals a strong visual research that highlights the richness of handcrafted products.

⋄ PRODUCT DESCRIPTION F/W 2013-14 ⋄
Royal blue and rust are the leads. Ice pink and yellow ochre make up the details while fluorescent geranium plays the attention grabber. Microdesigns, design mixes that build up lines, psychedelic and arabesque prints on jacquard fabrics, embroidery and inlay work.

Daytime viscose crepe and nighttime shine, silk crepe de Chine for shirts, Milano rib jersey and soft crust-like leather, leather with designs in relief or with pink and black metallic effects. Silhouettes with sleeves inspired by bat wings and oversize coats to embrace them. Mohair meets wool and alpaca highlights the luminosity of embroidered pieces.

Freshly-conceived necklaces accompany the total looks like transparent crystal flowers. Opulent strass shapes and “blue montana” crystals are either set on plexiglass bodies or held together by a ribbon.

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• BRAND IDENTITY •

Vendetta means revenge in Italian, but how does this word translate into the Italian fashion world? With an aesthetic vision based on the deepest secrets of the non-color black, skillful craftsmanship, quality and attention to detail. Vendetta the brand, is an emblem that stands for unique Made in Italy products. Uniting the fine art of classic Italian tailoring with a creativity that reinterprets music subcultural movements such as punk, dark, gothic, glam and post-punk, Vendetta breeds clean lines and perfection through jackets that come on strong and with a distinctive visual appeal.

In an openly innovative and artistic process that sees the absence of any fixed references, Vendetta experiments in a field of endless possibilities where the only leads are the love for tailoring and couture, and the idea of classic black revisited in a multitude of unconventional ways. History and fashion give way to the depth and fierceness of personal concepts, transforming high quality materials exclusively made in Italy, into finished limited edition pieces.

Vendetta has also designed and tailored breathtaking and theatrical custom creations for Italian icons such as Sir Bob Cornelius Rifo of “The Bloody Beetroots”, Frances Apples of the rock band “Cats”, and Morgan.

• CONCEPT OF COLLECTION F/W 2013-14 •

The first collection of Vendetta is called “Back to Basics” and presents the brand’s vision and background. Classic jackets are revolutionized to show a bold personality; blazers, leather biker jackets and denim ones, are given new tailored proportions to express contemporary looks. Versatile and unisex items wearable at daytime or nighttime, exhibit an intense balance between style elements and details.

• PRODUCT DESCRIPTION F/W 2013-14 •

The collection explores black as a color-anti-color as it flows in different shades through a variety of materials, textures and finishes, and presents a selection of supreme quality fabrics such as Tasmanian wool, virgin wool, opaque napa leather, pony hair, coated and selvedge denim, jacquard and corduroy.

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• BRAND IDENTITY •

Your parents have always told you not to play around with your food but what happens if you have fun with your clothes?
Mixing, moving and matching are the basic characteristics of Flavia La Rocca’s creations. Designed as modular pieces that aim at the full expression of the women who wear them, the Italian designer’s clothes are clever and fit just about any and all moods and situations, in any way you can come up with.
Good to go for travel-lovers who wish to accompany their dynamic lifestyle with comfort, adaptable, experimental and environment-friendly; these garments save raw materials and energy during the production process.
With their cool dna and clean lines, proudly presenting a highly feminine attitude and a great attention to details, Flavia La Rocca collections are also entirely Made in Italy. As Flavia puts it “I like the idea of proposing a different approach to clothing, a different attitude: perhaps an evolution”.

• CONCEPT OF COLLECTION F/W 2013-14 •

The inspiration of Flavia La Rocca’s Fall/Winter 2013-14 collection is the city in all its metropolitan aspects; its thriving essence, its urbanistic components, the chaotic lifestyle of the everyday and women’s inevitable necessities.
Neat but bold lines design a renovated concept of femininity, and slightly oversize volumes bring on a masculine accent. Fabrics with different stories spice up the garments, and show an influence that goes from classic to “futuristic” styles, as well as introduce a touch of ethnic taste.

• PRODUCT DESCRIPTION F/W 2013-14 •

Straight-meets-oval lines and shapes in a selection of interchangeable and modular pieces of clothing. Coats and jackets present multifunctional identities, and dresses, skirts, tops and trousers create new looks through a multitude of combinations, colors and fabrics.
Black, cream and hazelnut tones, wine purple, rust, teal and turquoise live in solid colors or in cotton or woolen geometric jacquard styles. Basic jersey and lurex are alternated by exclusively ecologic fur and sheepskin.

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• BRAND IDENTITY •

The brand Simone Rainer unites the traditional essence and craftsmanship of leather and the unquestionable precision of geometry in a mission to recreate ideal beauty and perfection. From the brand’s logo – a pythagorean pentagon enclosing an isosceles triangle – to every single handbag made, the basic common principle of perfection that is the golden ratio rule is applied. This mathematical constant algebraically expressed as Φ phi (=1,618), is found in all volumes, proportions and dimensions, and right down to the smallest detail.

Rainer’s desire to exceed his own vision of superlative aesthetics is also seen in his personal interpretation of the three phases of the alchemic process that transforms base substances to gold (nigredo, albedo, rubedo). With this concept in mind, every one of his collections gives life to special and unique leather finishings and treatments, such as black etched calfskin, touch-sensitive color-changing nappa lambskin, and 9 carat gold powder prints.The S/S 2013 collection keeps Rainer’s basics in place while exploring the human body at its crudest. Inspired by Diderot’s and D’Alembert’s encyclopedia and by Rembrandt’s “The Anatomy Lesson of Dr.Nicolaes Tulp”, he dissects and examines all the body’s components. The result is a set of unusual and diverse handbags that interpret organs and their textures, and are reminiscent of the scientific accuracy of autopsies and lab work.

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 • BRAND IDENTITY •

10A Suspender Trousers Company was conceived by designers Daria Dazzan and Matteo Cibic with a very simple and clear raison d’être: make perfectly tailored, high quality trousers that are beautiful, wearable and durable too.
As a product designer and creative thinker, Cibic is used to seeking out craftsmen who wish to experiment with different materials and new techniques, while Dazzan keeps honing the fashion skills she acquired at the Royal Antwerp Academy and during her experiences at Veronique Branquinho and Hussein Chalayan.

The brand 10A is a natural evolution of the duo’s first atelier “AAAAAAAAAA” that makes only ten limited edition trousers per month. Still basing their approach on a never-ending research tuned to European fashion, 10A is just Dazzan’s and Cibic’s larger-scale project for a wider audience. High quality, meticulous attention to fabrics and finishings, and a pair of suspenders featuring the same fabric and lining of each pair of trousers they accompany are the key elements of 10A. A unison of tradition, innovation, and preciousness all in one.

“What we like is to produce a garment in a time-consuming way, giving attention to little details, like it used to be once, before the big production companies”. This is what 10A trousers are all about; the greatness of small essentials.

• CONCEPT OF COLLECTION A/W 2013-14 •

The 10A A/W 2013-14 man collection rethinks classic style through a fresh approach to shapes and volumes and takes on an urban twist. A set of 10 reviewed models embodies today’s formal menswear, fitting into the daily routine of impeccable modern men who search for a product mixing functionality and design.

• PRODUCT DESCRIPTION A/W 2013-14 •

Virgin and rich textured wools, luxury lodens and fresco fabrics, meet highly technical garments with refined finishings and details. A variety of perfect fits seek comfort and aesthetics, presenting slim fresco trousers with hems in ribollita wool and cardigan jackets with unconventional graphic cuts. Prints of life-size iron nails and evanescent logos populate shirts, while sunglasses exude top-notch attitude with temples in royal blue or gold tipped resin.

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• BRAND IDENTITY •

Lucio Vanotti is the emblem of stylistic purity. The character of his collections is fast, efficient, anti-romantic. Intended to be used as a daily object, his items of clothing are reduced to their basic essence; an extreme abstraction that is easy to use.

Seasons are not important but personal touches are, and the rational and often interchangeable pieces that Vanotti makes for both men and women, fuse beauty with utility and avoid ornamentation. Exactly like his S/S 2013 collection entitled “Sleepwalkers”. Inspiring a sense of suspension, the collection’s mood told a story of was also fully expressed in the fashion film directed by Leone Balduzzi, and was based on individuals in a psychiatric hospital who suffer from Misocromia; a greek word to describe the hatred of colors.

“Every collection is like designing a house, and I think about who would live in it. This was my favorite game when I was a child.”

• CONCEPT OF COLLECTION A/W 2013-14 • 

The Lucio Vanotti A/W 2013-14 collection “Concrete”, is a style session where time is suspended and where rigid and flat concrete pillars stand in contrast with the wild raging sea. Each and every item of clothing embodies a sartorial mind and the ideal of an authentic vision of tomorrow’s fashion. Lucio Vanotti describes his own collection as: practical, basic and composed.

• PRODUCT DESCRIPTION A/W 2013-14 •

“Concrete”, is a silent orchestra played by texture, structures and shapes. A portfolio of cement-looking thick materials oppose, meet, and love flowing fabrics: rubbers, rich leathers, sleek wools and sheer cotton stretch. Structured craftsmanship is noted in shirts, t-shirts, and jackets, and is expressed through the use of a cold colors such as dark blue, black, sky blue, white and multiple tones of grey. The prints mimic surfaces of concrete, human eyes and the sea.

“Concrete” also sees Peter Non’s collaboration for a dress shoe, and presents a new and unconventional interpretation of the iconic rucksack now crafted in a quilted leather version and a waxed rubber one.

Lucio Vanotti offers a different vision of daily life with details that take its wearer to inhabit a place where time is suspended.

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In 2010 Gienchi breaks into the fashion system with his own Converse-inspired sneaker collection, rigorously Made in Italy and with a chunkier look. Only apparently extreme, Gienchi shoes tap into the secret desire of those who want to wear a brave fashion statement and feel unique.

The maniacal attention put into the choice of materials and the minute details of each and every pair, have the power to shock in the same way as do special effects. Now also available in eye-catching colors and without metal inserts & co., Gienchi sneakers are simply daring pieces of foot art.

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Brazilian-born with Italian roots, the handbag designer Paula Cademartori, is guided by an immense devotion for fashion and the strong belief that the craftsmanship and fine quality of Made in Italy products have no rivals.

The sophisticated luxury that she proposes, expresses these standards of exclusivity and glamour through functional designs and a timeless allure. The result is a collection of contemporary classics with a vintage taste and a bold personality.

Starting out at Orciani – an Italian brand that represents excellence in the leather goods industry – Paula moves on to designing handbags for Versace presenting the first collection in 2012 at the Parisian trade show Premiere Classe.
In 2011 she goes on to being selected among the 10 finalists of Who Is On Next?; a contest and scouting project organized by AltaRoma in collaboration with Vogue Italia to seek out young creative talents.

Paula’s opposition to today’s commercial world of fast fashion, brings her to strictly follow the craft diktats of Made in Italy in the production of her collections; from the process of leather tanning to the assembly of her trademark satin-finished palladium buckles.

Paula Cademartori handbags basically are an Italian quality statement destined to “a sophisticaed woman who appreciates the quality of the product in itself, not to someone who buys the name of a brand.”

photo © Daniele Mari

Paula Cademartori literally conquered the accessory fashion world in no time, and is among the most stylish and prestigious brand of handbags you will find on the market. So let yourself be surprised…and surprising!

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Fausto Puglisi dreams to possess an atelier but has an industrial vision of it: lots of Italian labs creating state-of-the-art garments to be delivered to his clients in elegant hat boxes bearing their names.

The Sicilian-born designer who went to America aged 18, gets discovered by Domenico Dolce and Stefano Gabbana with their “Young Designers” project. Personally chosen to be showcased in their exclusive multi-brand store Spiga 2 in Milan, Puglisi is exhibited alongside the newest names in fashion in an atmoshphere of shared culture and innovative aesthetic ideas.

With his profile on the rise also thanks to personalities such as pop star Madonna and Vogue Japan’s editor-in-chief Anna Dello Russo, Puglisi chooses Amber Le Bon – the daughter of lead singer from the 80s cult band Duran Duran, Simon Le Bon – as his muse for the F/W 2012 campaign, and presents his first S/S 2013 collection in the hall of the prestigious historic Palazzo Serbelloni situated in the heart of Milan.

Entirely produced in Italy by specialized artisans, his creations are born to exceed absolute luxury. They are made for women with a party attitude who represent strength and glamour today; contemporary princesses and rockstars who also seek casual but well-constructed business attire.

Puglisi loves visual culture and mixes both high and popular culture, turning his brand into a world of inspirations: Sicily, Italian neorealist films, the American star system, Roman gladiators, modern architecture and the Mediterranean Baroque. As of 2012, Puglisi has also been nominated creative director at the famous Italian fashion brand Emanuel Ungaro. Fausto Puglisi can be summarized as: the one who will no longer show 2D items of clothing like everyone else, but who will homage fashion with a new 3D perspective.

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Created by Massimo Giorgetti in 2008, MSGM is the colorful outburst that was born during the darkest hours of fashion’s economic crisis; the one that was pushing fashion’s face right into the ground.

With a piercing color palette full of imagination, a rich and persuasive energy, an infinity of crisp prints and wild patterns, the classic but frivolous shapes and volumes, and heaps of never-ending inspiration, MSGM literally blew everyone away including the international press and worldwide buyers.

In 2010, Vogue Talents defines the brand as one of the best emerging collections and Massimo Giorgetti as being a true revelation among fashion designers. Requests to sell MSGM begin to shower all over starting from London based Matches and Browns to Lane Crawford in Asia, from Joyce in Hong Kong to Harvey Nichols in Istanbul and in Dubai. MSGM is so successful it ends its fall-winter sales campaign in 2011 with an increase of 200% and with its presence in 280 boutiques around the world.

MSGM is as unpredictable and as surprising as the man who designs it. Massimo describes fashion as “Amazing!” and himself as a courageous and persevering soul; an enthusiast and a stubborn match.

The mix of cinema, art and music that Massimo puts into his creations, his knowledge of the history of fashion united with the essence of the everyday and his overall vision, give way to pure freedom of expression and produce an explosive visual mix of creativity. 

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The problem

You’re a new emerging Italian fashion designer and you want to promote your brand.
Who can help you to understand the twists and turns of the fashion system?

Or maybe you’re a buyer who’s hunting for fresh creative ideas but can’t find any that are good enough.

How can you find it all in one simple website and have everything at your hand?

Our solution

Welcome to #FASHTAGS!
This is a cool hunting digital tank that selects, promotes, and exports the best Made in Italy fashion talents to Asian and other emerging markets worldwide.

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