The new names of Made in Italy fashion.
The first posts on Fashtags introduced MSGM, Fausto Puglisi and Paula Cademartori who all went on to become bright fashion stars. But who are we buzzing about today? The following selection of designers hails right from the latest runways.
The Haitian-Italian newborn talent, Stella Jean, mixes the joy of her homeland with details typical of Made in Italy fashion and adds a super cool touch to colors, patterns and animal prints. A trademark total look she created and which is a very popular style among fashion editors these days, includes a maxi skirt and a stripped shirt accessorized with a statement necklace.
In January, Stella presented her second male collection at Pitti Immagine Uomo in Florence: its theme evocated London’s clubs during the Victorian period and was contaminated with her signature African prints. The designer then made a successful debut at the Teatro Armani during Milan Fashion Week, with a FW14/15 woman collection rich in colors, prints and motifs inspired by African culture.
The recent generation of Italian designers, also sees the name of Andrea Pompilio, who after having worked for the likes of Alessandro Dell’Acqua, Prada, Calvin Klein and YSL, started his homonymous fashion brand in 2010. His style reinterprets classics giving them a modern twist with sporty yet very individual references, and just like Stella Jean, his collections were presented at Pitti Immagine Uomo and at the Teatro Armani.
The brand Au Jour Le Jour is the perfect example of how powerful today’s social media can be. Through a funny and smart communication, the designers Mirko Fontana and Diego Marquez were able to get their ironic prints noticed by the big names in Milanese fashion, one of which, was Giorgio Armani. In the same way as the previously mentioned designers, the duo of Au Jour Le Jour was offered the chance to debut in the popular and new talent-oriented theatre bearing the surname of the Italian fashion king, the Teatro Armani.
The latest collection of Au Jour Le Jour brings lips, pandas and bears into style, and is inspired by a 1970s silhouette and color palette. Even the “Euro Girls” come into it, as muses and citizens of the world out to discover new cities by day, and grand party animals by night.
In 2013, the Patagonian phenomenon and multi-talented Marcelo Burlon – PR, stylist, creative director, dj and fashion editor – went as big as ever when he literally blew the fashion panorama away with a collection of t-shirts that is currently taking over the entire world. The pieces of County of Milan, express multicultural references in the form of bird feathers and esoteric symbols, and embrace rave and club culture too
Both Au Jour Le Jour and Marcelo Burlon will be at Pitti Italics, a hallmark representing the new generations of Italian fashion designers who, according to Pitti, possess an international appeal.
Who will be the next talent to grace the stage at King Giorgio’s Theatre and ride the runways all over the world?
Alessandro Furchino for Andrea Pompilio, Au Jour Le Jour.
Laurence Ellis for Marcelo Burlon.