The winners among the 7 finalists of Who Is On Next? – a fashion contest that seeks out the best upcoming Made in Italy fashion designers and gives them the chance to present their collections in a fashion show – were announced during the 84th edition of Pitti Immagine Uomo. The experimental face of Fondazione Pitti Discovery also introduced its collaboration with Pizza Magazine, a six-monthly magazine on culture and contemporary Made in Italy style that engaged the 25-year-old photographic talent Carolina Amoretti for occasion.

The two co-winners of the fifth edition of Who Is On Next? were SuperDuper Hats; a brand of handmade hats created by designers Matteo Gioli, Ilaria and Veronica Cornacchini, and Casamadre; with its shoe collection developed by designers Alessia Crea and David Parisi.

The winners:

Super Duper Hats

The new men’s collection draws inspiration from the Hobo, the homeless vagabond who symbolizes adventure and inner life. The combination of rare raw materials and hammered fabrics creates a scenery where everything results harmonious.

Casamadre

Tradition, roots and research are the company’s key words. The SS 2014 men’s collection draws inspiration from the circus world in its best-known, classic and vintage version with its grotesque imagery, intentionally unproportioned figures represented by overemphasized shapes, powerful colors and playful details.

The other finalists:

Christian Pellizzari

Ongoing contamination, a mix of tailored garments, sportswear, evening and casual pieces, classic Made-in-Biella fabrics and more sophisticated materials. The SS 2014 collection dreams of a trip along the Pacific Coast Highway from San Francisco to Los Angeles.

Matteo Molinari

The winner of the LCF Best Collection of the Year 2011 prize by the London College of Fashion, Matteo Molinari’s creations are based on the use of traditional crocheting, drawn-thread and knitting techniques combined with classic men’s tailoring. The collection’s style is a blend of neat and mathematical cuts, androgynous silhouettes and processing techniques carried out by hand in Italy.

Giacomorelli

The SS 2014 collection is a long journey in four stops. Starting with a walk along Savile Row, great emphasis is placed on the details of British elegance. Next up is Spain with its typical colors. Then comes Africa, with an exploration that goes from Kenya to the tropical forest and last but not least comes the US with an in-depth study of nineties sneakers. The journey terminates in Las Vegas: showy patterns reinterpret classics in fun colors and glitter matchings.

Paola Puro

The “Puro” man is a free-spirited and visionary person with a great sense of humour.  No preconceptions about men’s fashion, someone who feels free to play with color and who certainly feels free to be pure. The SS 2014 collection focuses on the body and the spirit: silk, linen and cotton bourette take on warm earth colors, China blue makes its away among natural ones like the place where sky and earth meet. Agates, quartz crystals, tourmalines and lapis lazulis create a kaleidoscope of colors and energy interacting with the body and spirit following the credo of crystal therapy.

L. Chiussi & son. 

The collection draws inspiration from the bad boys of “Once Upon a Time in America”. The fabrics are elegant and sophisticated, and recall the ones used for old tailor-made suits but are used in new and unusual combinations.

If you are interested in receiving more information about any of the listed designers, or if you wish to pre-order their SS14 collection, please contact us. We’ll get back to you as soon as we can.

Post edited by Odeya D.Bendaud