What's all this buzz about?
During the leading fashion trade fair, Pitti Immagine Uomo, last January, L’Uomo Vogue and GQ Italia launched “The Latest Fashion Buzz“ . The aim of the project was to give support and visibility to a selection of new talents in male fashion dividing them in two categories: formal and informal.
For the event, 10 brands from different countries were chosen ranging from accessories to ready to wear. Among them, the Italian ones were: Andrea Cammarosano, CB Made in Italy and WD-Man.
Seeking inspiration from the themes of travel and “citizens of the world”, Andrea Cammarosano weaved his collection into the realms of dream and reality in a fashionista version of Stravinsky’s Firebird. In the original plot, all men who enter The Garden of Kashei are turned into stone warriors by a terrible guardian. The entrance of the Firebird gives way to a dance that puts to sleep all the men granting them their freedom back upon their awakening. The collection translates the fluidity of the dancers and the hardness of warriors into dark colors juxtaposed by whites and transparencies, and by alternating more or less rigid materials.
CB Made in Italy by designer Cecilia Bringheli, presented the handmade shoes she produces for men and women in a small factory in Northern Italy. The brand’s birth is related to the designer’s personal desire to find shoes that were simple but chic at the same time. The first pieces that were ever made were loafers. Today’s collections are divided into timeless creations that make use of more classical materials and seasonal products more prone to the introduction of new materials and trends.
To transpose the concept of luxury to contemporary times ensuring supreme quality and comfort, every step of the process from cutting the leather to assembling all parts of the shoe is meticulously reviewed. The combination of traditional Italian craftsmanship – each pair takes at least three hours to make – and modern technologies results in slippers, moccasins, ankle boots and boots made of leather and suede fit for any occasion.
CB Made in Italy also partnered with Missoni and the online shop Muzungu Sisters that promotes handmade craftsmanship in fashion from different countries. The limited edition capsule collection includes three loafers made from fabrics contributed by Missoni, and can be shopped here. Ten percent of profits will be donated to children in need from the non-profit, Small Steps Project.
WD-Man is a project by Salvatore Battello: a capsule collection of jackets inspired by British sartorial tradition. The techniques and principles used to conceive it though, were strictly Made in Italy. Developed in six different styles to present an array adequate for outdoor and indoor occasions, the chosen fabrics were exclusive English wools and tweeds.
Most shapes, reminiscent of typical military uniforms, gave each piece a sense of a distinguished and manly nobility. The touch of Innovation came from the act of deconstructing the original versions to recreate modern wearable pieces for today’s men.
Like many other existing projects pushed during fashion week, The Latest Fashion Buzz wants to promote and give international value to young designers by making use of one of the most important fashion fairs of the world. Thanks to L’Uomo Vogue, GQ Italia and Pitti Immagine Uomo for buzzing fashion’s doorbell with a handful of hot new talents. #Fashtags is proud to keep fashion buzzing about it too.
Post edited by Camila Salles.