A photographic idea. That’s what gave birth to the color-conscious fashion brand, Tothem, in Milan in June 2012. Described as having a neo-exhibitionist style, Tothem is the result of the artistic talent of the duo Carolina Amoretti / Matteo Abbo and a highly attentive Italian manufacturing “enhanced by its own, unique and authentic photographic research framing every piece”.

In the first S/S 2013 man capsule collection named “Roots”, and in the woman capsule named “Flos”, attractive and bold fruit and vegetable prints oppose crisp and dynamic flowers. Jersey fabrics and fluid satin silhouttes show-off essential cuts and clear lines, and depict refined prints of totem subjects.

It’s through the use of modern digital printing techniques on textiles, that these unusual compositions are expressed to the fullest. Using a variety of nature inspirations, fruits and vegetables, the photographic talent Carolina, freezes surreal and enticing images on a black background and leads the mind back to the Italian Renaissance painter Giuseppe Arcimboldo renown for the creation of human subjects composed entirely of fruits, vegetables, fish, birds or even books.

Tothem’s F/W 2013-14 woman collection; “Shiny”, represents a world of innate beauty told through the photographic concept of the Totem Bijoux: amazing decorations inspired by the material essence of gold, coral and crystal. Street style meets sensuality in an intense experience of graphic interactions for all women who wish to wear precious and contemporary fashion.

The male collection “Dub” instead, presents yet another fresh and modern approach to visual identity: bone, wood and plexiglass mould into geometric textures with a slightly vintage taste and bears robotic-hypnotic inspirations, space diamonds and 3D spider photographic prints.

Emotionally involving its observers, Tothem offers the chance to be a part of the select “fashion experts” who are able to understand and wear genuine works of art with a real artistic sensibility.

Photo credits © Carolina Amoretti,  Styling: Matteo Abbo

Post edited by Odeya D.Bendaud