Basics for a not-so-basic wardrobe.
VAR/CITY, a brand new idea of fashion trending towards urban and chic with a ready-to-wear concept composed of bomber jackets, blazers, coats, sweatshirts and t-shirts.
An addition to the “Creative Lab” of the brand, the designer Marco Ciampalini – whose CV includes the likes of Dsquared2, Riccardo Tisci, Alessandro Dell’Acqua, Helmut Lang, Michael Kors, Allegri and Neil Barrett, as well as the subsequent role of Fashion Creative Director for Gazzarrini – gives VAR/CITY a tailored couture edge that blends shape, construction and performance materials.
Overall, VAR/CITY seamlessly embodies the minimalist attitude of big urban centers with the aesthetics of couture for the few, giving a well-rounded but edgy interpretation of a style that’s just perfect around the clock.
Distributed up to 40 international high-end boutiques, VAR/CITY is rapidly growing and competing with high-end brands in terms of price point and in-store positioning, and is becoming a must of the fashion scenario.
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