Founded by Vivi Ponti in 2008, Vivetta is a small Italian label now sold in boutiques worldwide. Full of beauty and bows, with a touch of surreal irony and girlish rock & roll attitude, Vivetta bakes bon ton and retro with a new taste.

With a DNA that’s 100% Made in Italy, the signature style of the brand is the sweet result of a superb creativity that combines amazing designs and unexpected details. Flashing fresh fine looks with a dreamy vintage twist, and sprinkling teddy bears, kittens and daisies all over the place, Vivetta creations catch the eye because they just can’t help being lively and fun, yet polite and mademoiselle-like.

Vivetta has received a lot of attention and earned great support from ELLE Italia fashion editor Eva Fontanelli who was captured looking her fairytale-best by Scott Schuman from “The Sartorialist”, as well as from ELLE China editor Leaf Greener, ex-model Alexa Chung featured on ELLE France, and Italian fashion bloggers Chiara Ferragni and Eleonora Carisi.

Post edited by Odeya D.Bendaud