IURI‘s brand philosophy expresses multiple identity as a sense of belonging: | UR | YOU ARE |

Minimalism, geometry, architecture and attention to detail are key in defining the brand and its authentic desire to embrace a sophisticated and international clientele. Its debut product are the IURI socks which showcase diagonal and parallel lines crisply outlining geometric shapes in an optical game calling out to precision.

Characterized by strength and comfort, and available in one size only, every pair of socks is Made in Italy and crafted in either soft Egyptian cotton or cashmere. The launch of IURI includes an “Icon line” in Black & White which represents timeless combinations for a modern look.

The first campaign shot by the controversial Canadian photographer, Johann Bona, presents the undeniable femininity of international supermodel, Mariana Braga.

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