Everyday wearability goes a step further and uses the technique of graphic art to deliver a strong touching message to the fashion world. Born from the idea behind the photographic project of Salvatore Arnone; “The Fifth Day”, the S/S 2014 capsule collection “Save Your Animal” bears the portraits of endangered species in the form of close-up prints on unisex t-shirts and minimal mini dresses in modal jersey and silk. In a new concept of contemporary art on textiles, the collection also pushes communication boundaries whereby the animals piercing the lens with their deep gaze, seemingly look at us to inquire about the future that awaits them.

Enriched by an avant-garde stylistic research and study of ingenious cuts, the creations are produced by La Maison du Couturier; the fashion company of designer Lamberto Petri who’s personal collection was already selected to be in Dolce & Gabbana’s Milan based Multi-Brand store Spiga2 – a conceptual space entirely dedicated to the discovery of upcoming Made in Italy fashion talents.


For the 84th edition of Pitti Immagine Uomo in Florence, an exhibition at the Aria Art Gallery strengthens the value of uniqueness that connects art and fashion by showcasing this limited edition collaboration between Salvatore Arnone and La Maison du Couturier. Twenty percent of the exhibition’s profits will be donated to the zoos and structures that host endangered species, in order to better their quality of life and contribute to their survival.

As the claim states: “Save your animal. Make your choice”.

La maison du couturier

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Post edited by Odeya D.Bendaud