Overall, VAR/CITY seamlessly embodies the minimalist attitude of big urban centers with the aesthetics of couture for the few, giving a well-rounded but edgy interpretation of a style that’s just perfect around the clock.

Distributed up to 40 international high-end boutiques, VAR/CITY is rapidly growing and competing with high-end brands in terms of price point and in-store positioning, and is becoming a must of the fashion scenario.

If you wish to receive any more information on VAR/CITY, please contact us.

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A soaring fashion talent like no other, Francesca Liberatore graduates at Central Saint Martins in London and professionally paves her way through the likes of Viktor & Rolf, Jean Paul Gaultier and Brioni.
After establishing her eponymous brand in London and Rome, in 2009 Liberatore wins the Next Generation contest held by Camera Nazionale della Moda Italiana. After showcasing her collections in a myriad of renowned locations; Museo della Permanente in Milan, Edieuropa in Rome, Soho Factory in Warsaw just to name a few, as world-winner of the DHL Exported Award the designer was given the chance to grace the catwalks of the Mercedes Benz Fashion Week of New York with her SS15 collection.

Spring / Summer 2015 Collection preview

The starting point of the Francesca Liberatore SS15 is the image of a bird whose womb contains fragments of plastic of a polluted world, fragments that collide and combine with each other to create a new, unexpected fashion journey.

With the support of Punto Seta, pieces of the collection showcase overlapping bird prints that create playful geometric shapes. The simplicity of triangles and squares opposes the sophisticated and elaborate tailoring techniques used, revealing a 70s silhouette of retro and Far West elements.

Ruches meet and complement soft suede leathers, silk jersey and thick cotton weaves in a colour palette that travels from light pink to hues of baby blue, and which contrasts the rust and olive palette of the first-time round Francesca Liberatore menswear designs.

The Francesca Liberatore woman reflects, hopes, analyses and reads reality underlining its frivolous, dreamlike components. A bride on a winged horse with the power and skill to steal the magic of dreams away and bring the observer back to where it all began, accompanied by the unreleased soundtrack of Ermal Meta for a truly superb atmosphere.

If you wish to receive more information on Francesca Liberatore, please contact us. If you are a buyer you can register for free by clicking on the button below, and place your pre-order at no additional cost.

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Spring / Summer 2015 Collection Preview

Fashion newbie, Ivories, is at its second collection but the brand philosophy remains unchanged: “no season” garments that can live all year round. The brand’s evolution lies in items that have the power to catch the eye as well as win the title of maximum wearability and versatility.

Defined volumes soften and dress up the Ivories woman in fluid shapes, mixing knitwear with fabric and bias cuts to produce feminine silhouettes that are never excessive. Clean, elegant lines go hand in hand with silk and cotton for a casual attire inspired by the worlds of sportswear and denim.

A high injection of allure is given by top quality raw materials such as indigo linen as well as by knitted trim inserts, grosgrain ribbons and small precious details that marry silk items and luxury mercerised cotton jumpers. Upbeat jersey t-shirts enriched by the key themes of the collection recall American graphic art, whilst more references to contemporary art persist in the cotton jacquards creations.

With a strong street style influence, the SS15 Ivories collection exhibits an orchestra of overlapping and contrasting effects: flowing yet structured volumes, geometric and flowered prints and textile designs, sporty and couture materials and finishes such as the ones found in the heavy cotton jersey enhanced by feather applications.

The colours too create contrasting ensembles with neutral natural tints and whites meeting the trademark blues of the brand, and strawberry shades with brilliant greens exposing patches of orange pink.

If you wish to receive more information on Ivories, please contact us. If you are a buyer you can register for free by clicking on the button below, and place your pre-order at no additional cost.

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Spring / Summer 2015 Collection

The scenario proposed by the San Andrès SS15 collection, mixes and matches the unique personalities of Italy’s majestic capital city, Rome, and Mexico’s vibrant Mexico City, depicting a cultured kind of romanticism and a profound set of emotional imagery. The past and the present meet by creatively reviewing the female intellectual minds of the 1960s destined to become muses, and art which once was the primary vehicle used to express the noblest of ideals.

An energetic color palette weaves the entire collection together and comes into being through stripes, squares and artistically handmade brush stroked-flowers placed on black or white lace for stronger impact; a bourgeois-inspired spirit underpinning it all.

Proportions and volumes are never constricting and give movement to midi length skirts paired with oversized shirts and tops, square-shaped light dresses, graphic coats and tricolored jackets in silk Mikado. The preciousness of Italian fabrics exclusively made for the brand also includes double organza, fil coupé and special lace.

In an ultimate portrait that brings together two amazing cities, the collection stands as an artistic-fashion emblem of the eternal beauty and fine intellectual air of Italy’s most grand city, Rome, and of the joyful soul of Mexico City with its colored emotional aspirations and possibilities.

If you are interested in receiving more information about San Andrès Milano, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

. . . . .

¹ Who Is On Next? = The scouting project launched by AltaRoma in collaboration with Vogue Italia.
² The Fashion Incubator = The initiative of the Camera Nazionale della Moda Italiana that supports start ups and young fashion designers with the aim to keep Made in Italy live and kicking.

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The SS15 collection is an ode to the geometries of German Abstract art of the beginning of the 1900s. Colors and shapes are reinterpreted through a unique conceptual yet playful flavor, driving the creative taste of artist Paul Klee right into the hand-applied oversize colored stones, in the volumes and primary shapes defining the clothes, in the necklines and cuts.

The king fabric used throughout the collection is cotton, with thicknesses ranging from compact double-cloth trench coats to soft poplin shirts, from embossed effects to transparent organzas, fil coupé techniques, jacquards and laser-cut embroidered surfaces even on double face pieces.

Shirting is very present and translated into t-shirts and dresses, and goes hand in hand with sweatshirts in mock leno weaves, contrasting knopped surfaces, and mini-maxi textured details alternated between jackets, tops and skirts. Technical fabrics find their reason-to-be too, in jackets and raincoats with intangible laminates with a liquid effect.

Solid color blocks punctuate the strength and brightness of the collection with ultramarine blue, teal, pool green and citron, softening when it comes to the tints of sky blue and nude. Last but not least, black is used to define the character of pastel shades that come combined in light variations of white, milk and ice.
Overall, the Alessia Xoccato’s SS15 collection strikes the eye as an inescapable game of elementary geometry supported by a rich and vibrant melting pot of material compositions.

If you wish to receive more information on Alessia Xoccato, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Driven by passionate luxury that stimulates the senses and enhances the perception of the surrounding world, Miryaki a.k.a. Mia Vilardo and Riccardo Polidoro, embodies a young and fresh kind of couture. Perfect wearability, high quality materials and sophisticated creativity are key.

This accessory-inspired brand injects its clothes with harmonious contrasts and mixed visual inspirations of fluid shapes and rich details. Through tailoring and sharpness, Miryaki expresses its most authentic character and proudly states an image of essential elegance. Its aura of mellow masculinity highlights the purest concept of femininity, shifting the perception of a seemingly frail woman to one that gives rise to a powerful, refined silhouette of unexpected strength. This process is best-described by the designers as: The irrationality of precision.

Spring/Summer 2015 collection preview.

The Miryaki SS/15 collection concept speaks the language of beaches with a 1950s Italian flavor, in a cocktail of carefreeness and colors. Flirtatious, cheeky women seduce in a game of geometric juxtapositions, soft shapes and voluminous folds that collide with angular flaps and linear details.

Micro graphic patterns meet micro check and maxi stripes. An iconic piece, the dress can be long or short and comes in a variety of styles from swingy and cute to light with contrasting tints. Pinnies and sundresses evolve into cocktail and daytime dresses, while silk crepe de chine shirts get matched with large skirt pants in cotton piquet.

Pleated crop tops suggest “corolla” patterns and go hand in hand with straight capri pants, as opposed to full skirts paired with intensely-embroidered neoprene bras. Transparent straws sewn by hand onto satin ribbons, create fringes that follow the cuts of some of clothes. – Black is not allowed. – The color palette is an explosion of liveliness, white, orange, lime, rust and blues from light to dark, in a hymn of colored silk and printed cottons.

If you wish to receive more information on Miryaki, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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The Haitian-Italian newborn talent, Stella Jean, mixes the joy of her homeland with details typical of Made in Italy fashion and adds a super cool touch to colors, patterns and animal prints. A trademark total look she created and which is a very popular style among fashion editors these days, includes a maxi skirt and a stripped shirt accessorized with a statement necklace.

In January, Stella presented her second male collection at Pitti Immagine Uomo in Florence: its theme evocated London’s clubs during the Victorian period and was contaminated with her signature African prints. The designer then made a successful debut at the Teatro Armani during Milan Fashion Week, with a FW14/15 woman collection rich in colors, prints and motifs inspired by African culture.

The recent generation of Italian designers, also sees the name of Andrea Pompilio, who after having worked for the likes of Alessandro Dell’Acqua, Prada, Calvin Klein and YSL, started his homonymous fashion brand in 2010. His style reinterprets classics giving them a modern twist with sporty yet very individual references, and just like Stella Jean, his collections were presented at Pitti Immagine Uomo and at the Teatro Armani.

The brand Au Jour Le Jour is the perfect example of how powerful today’s social media can be. Through a funny and smart communication, the designers Mirko Fontana and Diego Marquez were able to get their ironic prints noticed by the big names in Milanese fashion, one of which, was Giorgio Armani. In the same way as the previously mentioned designers, the duo of Au Jour Le Jour was offered the chance to debut in the popular and new talent-oriented theatre bearing the surname of the Italian fashion king, the Teatro Armani.

The latest collection of Au Jour Le Jour brings lips, pandas and bears into style, and is inspired by a 1970s silhouette and color palette. Even the “Euro Girls” come into it, as muses and citizens of the world out to discover new cities by day, and grand party animals by night.

In 2013, the Patagonian phenomenon and multi-talented Marcelo Burlon – PR, stylist, creative director, dj and fashion editor – went as big as ever when he literally blew the fashion panorama away with a collection of t-shirts that is currently taking over the entire world. The pieces of County of Milan, express multicultural references in the form of bird feathers and esoteric symbols, and embrace rave and club culture too

Both Au Jour Le Jour and Marcelo Burlon will be at Pitti Italics, a hallmark representing the new generations of Italian fashion designers who, according to Pitti, possess an international appeal.

Who will be the next talent to grace the stage at King Giorgio’s Theatre and ride the runways all over the world?

Photo credits:

Alessandro Furchino for Andrea Pompilio, Au Jour Le Jour.
Laurence Ellis for Marcelo Burlon.

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Goblin is the name given by Tothem to the hero of its next fall winter 2014/15 collection. He is an elf who lives in the mountains, hidden in the woods among rocks and plants, a faithful creature that sees humanity through the eyes of its environment. Bringing joy and color, he is represented in 5 looks created by the duo Carolina Amoretti and Matteo Abbo. The graphic inspiration comes from a photography experiment done in west Liguria¹, a hymn to the aesthetics of nature.

Intersecting tree trunks create check patterns on shirts while leaves and bark give a camouflage effect. Marble stones and rocks give looks a cool air, and mix with the serigraphic quality and psychedelic tones of colored mushroom prints.

A 4-piece total look that includes a t-shirt, waistcoat and sporty 2-piece suit, is available in two patterns. The first one reproduces the wheel tracks of a Jeep, and the second an atmospheric optical phenomena with aurora arcs and luminous bands flashing in the middle of the night. Despite the reputation of being mischievous creatures, the fantastic images inspired by Goblin are magical and fascinating.

If you are interested in receiving more information on Tothem, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

……………
Liguria¹ is a coastal region of north-western Italy, where Genoa is the capital. The region is popular with tourists for its beaches, towns, and cuisine.

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SPRING/SUMMER 2014 COLLECTION

The reinterpretation of the shirt with a tailored touch, is key for Alessia Xoccato’s renovated conception of  everyday female clothing. The deconstruction of the original bring to life dresses, pants and trench coats. The greatest inspiration is based on a nordic palette with lights perceived through royal blue, pink, mint and silver that give the collection a fresh atmosphere. As for the prints, micro pois show up on some of the most important pieces and are joined by textures of laminated raffia, silk organza and cotton.

If you wish to receive more information on Alessia Xoccato, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

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Iridescent floaty colors get printed on fresh fabrics and decorate curvaceous lines, composing the plot of an underwater story. Sunlight beams, as fleeting as camera shots, make their way to the bottom of the sea brightening up the surroundings and making them vibrate in different shades that get darker as the light gradually dissolves. Seashells and other sea creatures look dazed and astonished, gaining the appearance of eyes and mouths wide open. As if plunging right into a wave, the Tothem woman slips below the surface of the water and becomes the heroine of a sea tale that was never told.

Since Tothem’s latest photographs, four new totems were born: four different looks presenting a variety of contrasting colors such as those seen in the sea-belt. Scale pattern fabrics cover busts and legs like a second skin. Close-fitting seashell armors protect the body and dress to kill at the same time. Jellyfish and anemones freely fluctuate in profusions of blue and into flashy and electric expressions, while dolphins chase after each other as if in a game of marine courtship.

The SS14 Mermaid Collection is a fantasy containing mythical sea creatures that take center stage as they turn human: a tale about the sea’s unseen secrets as well as the metamorphosis of mermaids into women. Not shying away from their past, they transform and grow into a more casual sensuality through leggings and stretch pants, bathing bodysuits, comfortable cotton t-shirts and thin nylon raincoats. Long silk skirts hide their new human features and oppose to divided skirts that confidently show them off. And when the night envelopes everything around them and the sea is as appealing as can be, their bathing dresses are just perfect to take one last plunge underwater.

If you are interested in receiving more information about this designer, please contact us or subscribe by clicking on the button below.

Photo credits: Carolina Amoretti.

Post edited by Odeya D.Bendaud

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By looking at the classical dimensions of Romanian-born sculptor Brâncuși’s “Egg” piece, Vanotti’s SS14 results as a breezy and rather intimate operation. A muted color palette of whites, hued reds, indigo blues and notes of deep black accompanies the understated egg shell prints providing a graphic quality to the overall downplayed feel of the collection. Surfaces are slightly grainy to resemble a metaphorical second skin.

Lucio Vanotti merges classic fabrics in an innovative composed manner. A selection of alcantara, smooth silky cotton, crispy silks, mako jersey, white pleated cotton and lightweight knits, vehicles a translucent touch with fluid feminine shapes. The anatomy of forms, lines and textures, shapes yet another chapter in the designer’s dedication towards sartorial understatement and effortless composure.

If you are interested in receiving more information on Lucio Vanotti or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

Post edited by Odeya D.Bendaud

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Flavia La Rocca’s SS14 “Candy/Chic” is the natural continuation of the concept of modular and multifunctional pieces with a playful mind, presented in the FW 13-14.

Maintaining the brand’s contemporary and dynamic feel, this new collection speaks the language of feminine-chic in proper preppy style and candy tones.
This time, the unique volumes and shapes are created by flared modules that unite with masculine shirt tops and hyperfeminine structured corsets, and by the strong geometric silhouettes of coats, tops and pants.

In a game of details and colors, white, black and powder blue exchange places on color-block and bi/tri-colored garments in the same way that marshmellow pink takes turns with peppermint green.

Perforated fabrics of different weights and “scoubidou” knotting techniques show a fresh approach to fashion, and are all the more in line with Flavia La Rocca’s ideal of a woman who moves, who travels and who wants to save time and space without forgetting style. Just like the previous collection, the SS14 of Flavia La Rocca follows the rules of a Made in Italy eco-friendly ethic both conceptually and productively.

If you are interested in receiving more information on Flavia La Rocca or if you wish to pre-order this SS14 collection, please contact us  or subscribe to the Buyers Area by clicking on the button below.

Post edited by Odeya D.Bendaud

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BRAND IDENTITY

The name and DNA of Greta Boldini derive from the international film icon Greta Garbo; renowned for her rigorous elegance, and Giovanni Boldini; painter and interpreter of the Belle Époque – the “Beautiful Era” in which the arts flourished in French and Belgian culture. The brand represents a fantastic trip in which art and dream merge together expressing the designers’ intimate feelings.

Precious materials, master draperies, essential lines and handcrafted leather are the perfect balance between glamour and artisanal production, and are the deep creed of the Greta Boldini maison.

CONCEPT OF COLLECTION
Greta Boldini’s SS14 collection presents a gentle woman framed in the ethereal and elegant set of the movie; “Il giardino dei Finzi-Contini” based on the Italian novel by writer Giorgio Bassani. In a perfect expression of pure virtuosity, the collection begins with the study of exclusive sports in the forties only to naturally flow into a stream of elegant and evening dresses. An extra touch is given by the mastery use of color and the precious handcrafting techniques that envelope each piece.

PRODUCT DESCRIPTION
A color palette that runs through cherry blossom shades with a range that varies from pale pinks, to light cognac, to absolute whites. Among the must-have pieces are the sea pants, a revisited bomber jacket in embroidered cotton; a classic item pinched from a casual closet that fits supremely with the delicate chiffon dress, and an elegant revisited bush jacket that accompanies soft petticoats to create heavenly feminine silhouettes.

The bag styles present a bowling bag that’s good to go and a backpack capable of containing all the bearer’s emotions. The materials used in the collection go from basic to rough cotton, and combine with embroidered chiffon and amusing graphics in ivory and vivid cherry colors. Greta Boldini’s SS14 collection offers a unique interpretation of high fashion, and is the result of a captivating dualism that runs in between a sports mood and an elegant demi-couture style.

If you are interested in receiving more information on Greta Boldini, or if you wish to pre-order this SS14 collection, please contact us or subscribe to the buyers area by clicking on the button below.

Post edited by Odeya D.Bendaud

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BRAND IDENTITY

Conceived in 2013 by Italian entrepreneur with a designer’s mind, Giovanni Malaguti, Idiliamà was created based on the idea of women who can’t live without their stylish details in place. The impeccable use of Made in Italy fabrics and materials, call for a sophisticated and elegant figure whose simplicity does not betray an everyday yet exclusive coolness. With its meticulous attention to the development of each piece as one of its fundamentals, the brand wishes to set itself as a distinctive style benchmark in the fashion industry and among international buyers. Idiliamà’s SS14 collection represents the label’s pure DNA and first showcase to the world.

CONCEPT OF COLLECTION

Idiliamà’s SS14 collection speaks of an international woman with a cosmopolitan spirit, who can’t help but be attentive to the details that makes up her outfit. Style is innate within her personality; an attitude icon and a rule to follow at the same time.


PRODUCT DESCRIPTION 

Feminine dresses, flowing tops and mesmerizing shirts peek out from beneath structured coats and jackets. Immaculate Italian-made fabrics such as silk and georgette, luminous shantung and soft cottons go hand in hand with fine cotton/raffia. The color palette perfectly describes the varied tastes of every woman’s closet, from light and bright shades to absolute black, to the warm tones of earthly colors like the collection’s must-have silk shantung dress.

If you are interested in receiving more information on Idiliamà or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

Post edited by Odeya D.Bendaud

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After launching her eponymous label in 2012, Marianna Cimini was warmly acclaimed at both the Mercedes Benz Fashion Week and Vogue’s Talent Contest. At its core, the brand’s vision reflects a blend of rigor and play given by the contrast of very traditional materials such as compact woven cotton and cutting-edge technical fabrics. Colors are sharp and powerful at the same time, and give way to bold and contrasting marriages that Marianna sums up with the definition of “metropolitan graphics”. The brand’s personality draws its sensibility from an effortless structure: an affinity between innovation, strict proportions and everyday wearability.

CONCEPT OF COLLECTION S/S 2014

Marianna Cimini’s S/S14 collection alludes to a radiant Jackie Kennedy who chooses to spend her holidays on the Amalfi coast in 1962. It’s an informal, carefree and amused Jackie, whose innate glamour glows through the magazine covers of the time. In this case, Amalfi isn’t only one of Italy’s most iconic summertime destinations, but also the designer’s land of origin.

PRODUCT DESCRIPTION 

The collection is shaped through the chic and effortless glamour of an Italian vacation, with each piece resulting in a masterly blend of architectural elegance and slouchy minimalism. Using the 1960s as a main standpoint, the collection reinvents and revamps volumes and proportions. The tulip shape functioning as an architectonic support, it plumps up and exaggerates structures into unexpected looks, juxtaposing them with modern and casual silhouettes.

The outerwear pieces in nylon or cotton, “bloom” like flowers in the sun and once again design unconventional figures. Tulip-inspired pants and shorts are built like petals around the legs, while high waisted skirts look like crowns of petals opening up softly. Classic, masculine shirts combine their soft petal sleeves with the boxy cuts of their body.

The 1960s “bon ton” fashion classic shift dress, gets reinterpreted through graphic elements that highlight the structural essence of the collection. Fabrics meet classic yarns and innovative inserts: from terry cloth to reversible nylon, to the sumptuous touch of cupro. Paying homage to the rich palette of Mediterranean colors, white stands for Amalfi’s houses, red for their roofs, and coral and blue for the sea.

If you are interested in receiving more information on Marianna Cimini or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

Post edited by Odeya D.Bendaud

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In the first S/S 2013 man capsule collection named “Roots”, and in the woman capsule named “Flos”, attractive and bold fruit and vegetable prints oppose crisp and dynamic flowers. Jersey fabrics and fluid satin silhouttes show-off essential cuts and clear lines, and depict refined prints of totem subjects.

It’s through the use of modern digital printing techniques on textiles, that these unusual compositions are expressed to the fullest. Using a variety of nature inspirations, fruits and vegetables, the photographic talent Carolina, freezes surreal and enticing images on a black background and leads the mind back to the Italian Renaissance painter Giuseppe Arcimboldo renown for the creation of human subjects composed entirely of fruits, vegetables, fish, birds or even books.

Tothem’s F/W 2013-14 woman collection; “Shiny”, represents a world of innate beauty told through the photographic concept of the Totem Bijoux: amazing decorations inspired by the material essence of gold, coral and crystal. Street style meets sensuality in an intense experience of graphic interactions for all women who wish to wear precious and contemporary fashion.

The male collection “Dub” instead, presents yet another fresh and modern approach to visual identity: bone, wood and plexiglass mould into geometric textures with a slightly vintage taste and bears robotic-hypnotic inspirations, space diamonds and 3D spider photographic prints.

Emotionally involving its observers, Tothem offers the chance to be a part of the select “fashion experts” who are able to understand and wear genuine works of art with a real artistic sensibility.

Photo credits © Carolina Amoretti,  Styling: Matteo Abbo

Post edited by Odeya D.Bendaud

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Founded by Vivi Ponti in 2008, Vivetta is a small Italian label now sold in boutiques worldwide. Full of beauty and bows, with a touch of surreal irony and girlish rock & roll attitude, Vivetta bakes bon ton and retro with a new taste.

With a DNA that’s 100% Made in Italy, the signature style of the brand is the sweet result of a superb creativity that combines amazing designs and unexpected details. Flashing fresh fine looks with a dreamy vintage twist, and sprinkling teddy bears, kittens and daisies all over the place, Vivetta creations catch the eye because they just can’t help being lively and fun, yet polite and mademoiselle-like.

Vivetta has received a lot of attention and earned great support from ELLE Italia fashion editor Eva Fontanelli who was captured looking her fairytale-best by Scott Schuman from “The Sartorialist”, as well as from ELLE China editor Leaf Greener, ex-model Alexa Chung featured on ELLE France, and Italian fashion bloggers Chiara Ferragni and Eleonora Carisi.

Post edited by Odeya D.Bendaud

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⋄ BRAND IDENTITY ⋄
A brand centered on fine quality, innovation, and Made in Italy craftsmanship whose motto is; “Nothing is perfect. Everything has a crack in it, that’s how light can filter through”. Embodying elegance and sensuality through random contaminations and prints, 1.dark level’s luxury also lies in the intellect. From its profound and multilayered creative level, it investigates uniqueness to tell exclusive stories made of matter and humanity: only a muse who lives in pursuit of the unknown and who digs deeper into the subconscious level within herself, will be able to wear the true “dress of life”.
The different approaches used to express this deeply-rooted identity often make use of cinematographic language in the form of short movies, new media and performances.

In 1.dark level’s S/S 2013 collection “ALCHiMiA”, the subconscious is given life with the trademark visual and material mixes in an explosion of primary colors and prints. Inspired by ancient color recipes and how these appear in food, the collection pastes ancient-modern pattern effects on silk tops, shirts and leather t-shirts, and sprinkles blue azulejos and flowers throughout the looks. Everything states the antithesis of “dark”, staying away from black and gloomy imagery. Appealing to modern extroverted women who are capable of mixing and matching, “ALCHiMiA” brings together brilliance and personality.

⋄ CONCEPT OF COLLECTION F/W 2013-14 ⋄
Contaminations, fabric mixes and color matching concepts are once again the pillars of 1.dark level’s new collection. The insight is an even deeper journey into the essence of Made in Italy and reveals a strong visual research that highlights the richness of handcrafted products.

⋄ PRODUCT DESCRIPTION F/W 2013-14 ⋄
Royal blue and rust are the leads. Ice pink and yellow ochre make up the details while fluorescent geranium plays the attention grabber. Microdesigns, design mixes that build up lines, psychedelic and arabesque prints on jacquard fabrics, embroidery and inlay work.

Daytime viscose crepe and nighttime shine, silk crepe de Chine for shirts, Milano rib jersey and soft crust-like leather, leather with designs in relief or with pink and black metallic effects. Silhouettes with sleeves inspired by bat wings and oversize coats to embrace them. Mohair meets wool and alpaca highlights the luminosity of embroidered pieces.

Freshly-conceived necklaces accompany the total looks like transparent crystal flowers. Opulent strass shapes and “blue montana” crystals are either set on plexiglass bodies or held together by a ribbon.

Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Your parents have always told you not to play around with your food but what happens if you have fun with your clothes?
Mixing, moving and matching are the basic characteristics of Flavia La Rocca’s creations. Designed as modular pieces that aim at the full expression of the women who wear them, the Italian designer’s clothes are clever and fit just about any and all moods and situations, in any way you can come up with.
Good to go for travel-lovers who wish to accompany their dynamic lifestyle with comfort, adaptable, experimental and environment-friendly; these garments save raw materials and energy during the production process.
With their cool dna and clean lines, proudly presenting a highly feminine attitude and a great attention to details, Flavia La Rocca collections are also entirely Made in Italy. As Flavia puts it “I like the idea of proposing a different approach to clothing, a different attitude: perhaps an evolution”.

• CONCEPT OF COLLECTION F/W 2013-14 •

The inspiration of Flavia La Rocca’s Fall/Winter 2013-14 collection is the city in all its metropolitan aspects; its thriving essence, its urbanistic components, the chaotic lifestyle of the everyday and women’s inevitable necessities.
Neat but bold lines design a renovated concept of femininity, and slightly oversize volumes bring on a masculine accent. Fabrics with different stories spice up the garments, and show an influence that goes from classic to “futuristic” styles, as well as introduce a touch of ethnic taste.

• PRODUCT DESCRIPTION F/W 2013-14 •

Straight-meets-oval lines and shapes in a selection of interchangeable and modular pieces of clothing. Coats and jackets present multifunctional identities, and dresses, skirts, tops and trousers create new looks through a multitude of combinations, colors and fabrics.
Black, cream and hazelnut tones, wine purple, rust, teal and turquoise live in solid colors or in cotton or woolen geometric jacquard styles. Basic jersey and lurex are alternated by exclusively ecologic fur and sheepskin.

Post edited by Odeya D.Bendaud

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Fausto Puglisi dreams to possess an atelier but has an industrial vision of it: lots of Italian labs creating state-of-the-art garments to be delivered to his clients in elegant hat boxes bearing their names.

The Sicilian-born designer who went to America aged 18, gets discovered by Domenico Dolce and Stefano Gabbana with their “Young Designers” project. Personally chosen to be showcased in their exclusive multi-brand store Spiga 2 in Milan, Puglisi is exhibited alongside the newest names in fashion in an atmoshphere of shared culture and innovative aesthetic ideas.

With his profile on the rise also thanks to personalities such as pop star Madonna and Vogue Japan’s editor-in-chief Anna Dello Russo, Puglisi chooses Amber Le Bon – the daughter of lead singer from the 80s cult band Duran Duran, Simon Le Bon – as his muse for the F/W 2012 campaign, and presents his first S/S 2013 collection in the hall of the prestigious historic Palazzo Serbelloni situated in the heart of Milan.

Entirely produced in Italy by specialized artisans, his creations are born to exceed absolute luxury. They are made for women with a party attitude who represent strength and glamour today; contemporary princesses and rockstars who also seek casual but well-constructed business attire.

Puglisi loves visual culture and mixes both high and popular culture, turning his brand into a world of inspirations: Sicily, Italian neorealist films, the American star system, Roman gladiators, modern architecture and the Mediterranean Baroque. As of 2012, Puglisi has also been nominated creative director at the famous Italian fashion brand Emanuel Ungaro. Fausto Puglisi can be summarized as: the one who will no longer show 2D items of clothing like everyone else, but who will homage fashion with a new 3D perspective.

Post edited by Odeya D.Bendaud

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Created by Massimo Giorgetti in 2008, MSGM is the colorful outburst that was born during the darkest hours of fashion’s economic crisis; the one that was pushing fashion’s face right into the ground.

With a piercing color palette full of imagination, a rich and persuasive energy, an infinity of crisp prints and wild patterns, the classic but frivolous shapes and volumes, and heaps of never-ending inspiration, MSGM literally blew everyone away including the international press and worldwide buyers.

In 2010, Vogue Talents defines the brand as one of the best emerging collections and Massimo Giorgetti as being a true revelation among fashion designers. Requests to sell MSGM begin to shower all over starting from London based Matches and Browns to Lane Crawford in Asia, from Joyce in Hong Kong to Harvey Nichols in Istanbul and in Dubai. MSGM is so successful it ends its fall-winter sales campaign in 2011 with an increase of 200% and with its presence in 280 boutiques around the world.

MSGM is as unpredictable and as surprising as the man who designs it. Massimo describes fashion as “Amazing!” and himself as a courageous and persevering soul; an enthusiast and a stubborn match.

The mix of cinema, art and music that Massimo puts into his creations, his knowledge of the history of fashion united with the essence of the everyday and his overall vision, give way to pure freedom of expression and produce an explosive visual mix of creativity. 

Post edited by Odeya D.Bendaud

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