THE POP ART COLLECTION

Pop Art used to convey different messages through common items (just recall Andy Warhol’s Campbell’s Soup Cans). Clash is the main thread: Laganà developed his collection from the idea of Pop Art, but created unique handcrafted pieces.

Raw materials meet fine manufactured fibres waved with kevlar, for an incredible result of balanced contrasts. Elegance and aggressiveness instantly become bedfellows, traditional Italy meets the avant-garde French vision, holding one foot in the future and on in the past.

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Overall, VAR/CITY seamlessly embodies the minimalist attitude of big urban centers with the aesthetics of couture for the few, giving a well-rounded but edgy interpretation of a style that’s just perfect around the clock.

Distributed up to 40 international high-end boutiques, VAR/CITY is rapidly growing and competing with high-end brands in terms of price point and in-store positioning, and is becoming a must of the fashion scenario.

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Vittorio Branchizio

Entirely designed and Made in Italy, the new Fall-Winter 2015-16 collection is inspired by geometrical shapes, in particular polyhedrons, and a reinterpretation of their influences across the ages. Starting from Archimedean solids, Luca Pacioli’s divine proportions and the epiphanies of Giovanni da Verona, up to Escher and Adriano Graziotti – the F/W 2015 collection reworks the subtle line between freedom and rules, with an outstanding result.

The geometrical shapes are brought to life on threads with different weights and precious fabrics such as silk, finished cashmere and double merino wool filled with eco hypoallergenic, ecological material.

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Photo credits: Adriano Russo

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Fall / Winter 2015-16 Collection
The colour palette of SUNNEI widens itself on the F/W 2015-16 collection: the denim meets a soft burgundy velvet, the greens and blues embrace the greys and yellows creating an unusual harmony, according to the theme of the collection: clash. Hereto, the soft texture of wool coats matches perfectly structured, unlined, compact suiting. Classic garments rethought with a modern twist; the clothes are pleasant to the view, as well as very comfortable when worn. The shirts are available in the doubled cottons regular cut version, as well as in printed selvedges and stripe-patterned denim.

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Embracing this creative collaboration to give Italian fashion and its history a new perspective, the two designers set out to fully express a value they both have in common: the knowledge and the passion for craftsmanship that speaks a contemporary language.

When working on his brand, Camo, Ughetti creates vintage pieces with a modern-meets-traditional taste, while Gioli’s original take on headgear with Super Duper hats – born together with Ilaria e Veronica Cornacchini – looks to high quality raw material to construct authentic handcrafted products. As a duo blending personal creative experience and proud inspiration sought from two grandfathers who were both cyclists, the project ARRIVO shakes up a fresh, new vision of classic menswear.

The name of the brand, meaning ‘finish line’ in Italian, is also a milestone conceived to represent a starting point from which to interpret menswear in a whole new way. The key concepts behind the designs are the will power and the determination that pushed true sportsmen to keep going no matter what, if not only to redeem themselves to hope for a new beginning post-war.

The Collection

A fresh touch frames the ARRIVO collection composed of three separate pieces that combine to make 27 different outfits. Featuring an updated idea of cycling attire, a basic palette of black and white translates right from the 1940s and 1950s photographs of cycling’s greatest professionals. Neatly packaging an up-to-date identity, every piece contributes to expressing the brand’s balanced mix of traditional-innovative style insights.

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BRAND IDENTITY
Jenì

FALL WINTER 2014/15 PREVIEW
The Jenì fall winter 2014/15 collection is one that reminds you of the things you love best about fall: warm, lavish, and plush. The materials are rich and diverse, with calf leather, lamb nappa painted, precious fabrics. The collection is awash with dark browns, blacks, patent leather and metallics and the unique way in which the various elements are sewn together adds to the over the top feel.  The models of the collection are three: sneakers, boots, and slippers crossed between running shoes. The sole shaped as shark’s teeth gives a fun, modern twist to the rich materials used on the sneakers.
The mixed construction of the shoe that feels relatable and ends up as a covetable collection that drips fashion and style.

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Goblin is the name given by Tothem to the hero of its next fall winter 2014/15 collection. He is an elf who lives in the mountains, hidden in the woods among rocks and plants, a faithful creature that sees humanity through the eyes of its environment. Bringing joy and color, he is represented in 5 looks created by the duo Carolina Amoretti and Matteo Abbo. The graphic inspiration comes from a photography experiment done in west Liguria¹, a hymn to the aesthetics of nature.

Intersecting tree trunks create check patterns on shirts while leaves and bark give a camouflage effect. Marble stones and rocks give looks a cool air, and mix with the serigraphic quality and psychedelic tones of colored mushroom prints.

A 4-piece total look that includes a t-shirt, waistcoat and sporty 2-piece suit, is available in two patterns. The first one reproduces the wheel tracks of a Jeep, and the second an atmospheric optical phenomena with aurora arcs and luminous bands flashing in the middle of the night. Despite the reputation of being mischievous creatures, the fantastic images inspired by Goblin are magical and fascinating.

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Liguria¹ is a coastal region of north-western Italy, where Genoa is the capital. The region is popular with tourists for its beaches, towns, and cuisine.

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Minimalism, geometry, architecture and attention to detail are key in defining the brand and its authentic desire to embrace a sophisticated and international clientele. Its debut product are the IURI socks which showcase diagonal and parallel lines crisply outlining geometric shapes in an optical game calling out to precision.

Characterized by strength and comfort, and available in one size only, every pair of socks is Made in Italy and crafted in either soft Egyptian cotton or cashmere. The launch of IURI includes an “Icon line” in Black & White which represents timeless combinations for a modern look.

The first campaign shot by the controversial Canadian photographer, Johann Bona, presents the undeniable femininity of international supermodel, Mariana Braga.

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SPRING/SUMMER 2014 COLLECTION
Drawing inspiration from worker and miltary uniforms, Andrea Cammarosano shows reverence to rank and to the wisdom gained from experience in a world where ritual objects are intended to preserve history as relics. The heritage of craftmen techniques and the irreplaceabe touch of the expert human hand lies at the heart of his concept as he makes a subtle comment on the failure of mass production to preserve these legacies.

Andrea Cammarosano’s Spring/Summer 2014 collection “Difendi Conserva Prega” (Defend Conserve Pray), comprises a series of modular outfits that tell a tangible story. Multiple details fit together with zippers, buttons, drawstrings and straps to make unordinary uniforms. Fabrics, patterns and cuts are look to the uniforms of Taliban soldiers and civilian workers. The interchange of graphics and embroidery from one piece to the next, recalls the ritual of mourning and comes to own tradition through a message of hope for the future proposed by an imagined Grass Roots movement.

PREVIEW OF THE FALL-WINTER 2014/15 COLLECTION
The concept of Andrea Cammarosano’s Fall-Winter 2014/15 collection is “We Are Not Afraid of Ruins”; a set of clothing rich in heavy construction and precise tailoring. A black and white color palette dominates the collection. Re-invented suits composed of exaggerated coats and billowing pants live balanced by slim counterparts which inspire a touch of delicacy given by fine embroidery and unique textures like leather and printed foam.

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Luca Larenza connects with his Italian heritage employing local craftsmen who through the application of traditional Italian techniques, create rich conceptual pieces for men with strong personalities. A lot of research is undertaken to produce high-quality products and maintain tradition, with important references to the likes of famous Italian painters like Caravaggio, Naples’ religious iconography and old cinema.

Launching his new project – bespoke, a service that offers exclusive tailor-made pieces – Luca Larenza also introduced a couture line last winter. The brand’s identity echos the designer’s personal experience as an avid traveler facing the world with great passion and audacity.

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Basic lines are either doubled around the collars, trace polygons along pockets, slip forward on the shoulders and backwards on the hips without meeting each other. Jackets and t-shirts bear squared collars. A newly found balance between classic and informal style sets these creations apart from the previous ones, and gets communicated through more casual designs, sporty details such as the elastic waists and more elegant fabrics.

Named after the mythological god of the seas, “NEPTUNE” pays homage to his powerful essence through its passionate patterns of tentacles, shells, sharks, together with other sea creatures. The mutability of water recognized in the shimmering liquid prints further suggests dreamlike atmospheres. The sea and its creatures capture the observer and lead him in a fantastic psychedelic trip through the abyss of human unconscious.

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In his past f/w 13-14 collection “Concrete”, Lucio Vanotti expressed his rational creative touch by fusing beauty with utility in a set of interchangeable pieces inspired by concrete pillars and an angry sea. This time, the concept behind his S/S 2014 collection lies in the anatomy of squared surfaces, rectangles and boxes. Mathematical equations dictate the structure of perpendicular shapes, translating into a dimensional game of interactive and contrasting silhouettes that never neglect the bond between surfaces and textures.

PRODUCT DESCRIPTION 

In one part of the collection, understated items flow through an essential palette of black, white, grey and blue, alongside conflicting striped fabrics, minimal squares and small hole details. The classical jacket goes armless and brings forth the deconstructed, boxy attitude of squared essence found also in pants, shirts and shorts.

In total contrast to this rigid feel, comes the lightness of the other part of the collection. Injected by a dose of ideas derived from sculptor Brancusi’s sinuous sculptures, Carl Andre’s geometric minimalism and artist David Hockney’s pool series, garments breathe intimacy. Creams, hued pinks and pinches of rust, accompany the pool water and egg/sky prints adding a graphic edge to the simplicity of all the collection.

Surfaces are grainy similarly to a metaphorical second skin, while textures and classic fabrics merge in a unique answer to innovation. Selections of alcantara, smooth silky cotton stretch, crisp seersucker, mako jersey, white plissé cotton and lightweight knits, give a translucent finish.

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Everyday wearability goes a step further and uses the technique of graphic art to deliver a strong touching message to the fashion world. Born from the idea behind the photographic project of Salvatore Arnone; “The Fifth Day”, the S/S 2014 capsule collection “Save Your Animal” bears the portraits of endangered species in the form of close-up prints on unisex t-shirts and minimal mini dresses in modal jersey and silk. In a new concept of contemporary art on textiles, the collection also pushes communication boundaries whereby the animals piercing the lens with their deep gaze, seemingly look at us to inquire about the future that awaits them.

Enriched by an avant-garde stylistic research and study of ingenious cuts, the creations are produced by La Maison du Couturier; the fashion company of designer Lamberto Petri who’s personal collection was already selected to be in Dolce & Gabbana’s Milan based Multi-Brand store Spiga2 – a conceptual space entirely dedicated to the discovery of upcoming Made in Italy fashion talents.

For the 84th edition of Pitti Immagine Uomo in Florence, an exhibition at the Aria Art Gallery strengthens the value of uniqueness that connects art and fashion by showcasing this limited edition collaboration between Salvatore Arnone and La Maison du Couturier. Twenty percent of the exhibition’s profits will be donated to the zoos and structures that host endangered species, in order to better their quality of life and contribute to their survival.

As the claim states: “Save your animal. Make your choice”.

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Born as a dream in a world made of friendship and founded on a sense of belonging to its native origins, Cor Sine Labe Doli looks at the fashion world with the eyes of a child. Growing internationally since its first ceramic bow tie in 2009, it molds “innocence, simplicity, refinement, linearism and curiosity” in every single artisanal creation it makes, and preserves its innate spontaneity still wishing “to take nothing for granted, not to have patterns and fears, always wondering why things are”.

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In the first S/S 2013 man capsule collection named “Roots”, and in the woman capsule named “Flos”, attractive and bold fruit and vegetable prints oppose crisp and dynamic flowers. Jersey fabrics and fluid satin silhouttes show-off essential cuts and clear lines, and depict refined prints of totem subjects.

It’s through the use of modern digital printing techniques on textiles, that these unusual compositions are expressed to the fullest. Using a variety of nature inspirations, fruits and vegetables, the photographic talent Carolina, freezes surreal and enticing images on a black background and leads the mind back to the Italian Renaissance painter Giuseppe Arcimboldo renown for the creation of human subjects composed entirely of fruits, vegetables, fish, birds or even books.

Tothem’s F/W 2013-14 woman collection; “Shiny”, represents a world of innate beauty told through the photographic concept of the Totem Bijoux: amazing decorations inspired by the material essence of gold, coral and crystal. Street style meets sensuality in an intense experience of graphic interactions for all women who wish to wear precious and contemporary fashion.

The male collection “Dub” instead, presents yet another fresh and modern approach to visual identity: bone, wood and plexiglass mould into geometric textures with a slightly vintage taste and bears robotic-hypnotic inspirations, space diamonds and 3D spider photographic prints.

Emotionally involving its observers, Tothem offers the chance to be a part of the select “fashion experts” who are able to understand and wear genuine works of art with a real artistic sensibility.

Photo credits © Carolina Amoretti,  Styling: Matteo Abbo

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• BRAND IDENTITY •

Vendetta means revenge in Italian, but how does this word translate into the Italian fashion world? With an aesthetic vision based on the deepest secrets of the non-color black, skillful craftsmanship, quality and attention to detail. Vendetta the brand, is an emblem that stands for unique Made in Italy products. Uniting the fine art of classic Italian tailoring with a creativity that reinterprets music subcultural movements such as punk, dark, gothic, glam and post-punk, Vendetta breeds clean lines and perfection through jackets that come on strong and with a distinctive visual appeal.

In an openly innovative and artistic process that sees the absence of any fixed references, Vendetta experiments in a field of endless possibilities where the only leads are the love for tailoring and couture, and the idea of classic black revisited in a multitude of unconventional ways. History and fashion give way to the depth and fierceness of personal concepts, transforming high quality materials exclusively made in Italy, into finished limited edition pieces.

Vendetta has also designed and tailored breathtaking and theatrical custom creations for Italian icons such as Sir Bob Cornelius Rifo of “The Bloody Beetroots”, Frances Apples of the rock band “Cats”, and Morgan.

• CONCEPT OF COLLECTION F/W 2013-14 •

The first collection of Vendetta is called “Back to Basics” and presents the brand’s vision and background. Classic jackets are revolutionized to show a bold personality; blazers, leather biker jackets and denim ones, are given new tailored proportions to express contemporary looks. Versatile and unisex items wearable at daytime or nighttime, exhibit an intense balance between style elements and details.

• PRODUCT DESCRIPTION F/W 2013-14 •

The collection explores black as a color-anti-color as it flows in different shades through a variety of materials, textures and finishes, and presents a selection of supreme quality fabrics such as Tasmanian wool, virgin wool, opaque napa leather, pony hair, coated and selvedge denim, jacquard and corduroy.

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 • BRAND IDENTITY •

10A Suspender Trousers Company was conceived by designers Daria Dazzan and Matteo Cibic with a very simple and clear raison d’être: make perfectly tailored, high quality trousers that are beautiful, wearable and durable too.
As a product designer and creative thinker, Cibic is used to seeking out craftsmen who wish to experiment with different materials and new techniques, while Dazzan keeps honing the fashion skills she acquired at the Royal Antwerp Academy and during her experiences at Veronique Branquinho and Hussein Chalayan.

The brand 10A is a natural evolution of the duo’s first atelier “AAAAAAAAAA” that makes only ten limited edition trousers per month. Still basing their approach on a never-ending research tuned to European fashion, 10A is just Dazzan’s and Cibic’s larger-scale project for a wider audience. High quality, meticulous attention to fabrics and finishings, and a pair of suspenders featuring the same fabric and lining of each pair of trousers they accompany are the key elements of 10A. A unison of tradition, innovation, and preciousness all in one.

“What we like is to produce a garment in a time-consuming way, giving attention to little details, like it used to be once, before the big production companies”. This is what 10A trousers are all about; the greatness of small essentials.

• CONCEPT OF COLLECTION A/W 2013-14 •

The 10A A/W 2013-14 man collection rethinks classic style through a fresh approach to shapes and volumes and takes on an urban twist. A set of 10 reviewed models embodies today’s formal menswear, fitting into the daily routine of impeccable modern men who search for a product mixing functionality and design.

• PRODUCT DESCRIPTION A/W 2013-14 •

Virgin and rich textured wools, luxury lodens and fresco fabrics, meet highly technical garments with refined finishings and details. A variety of perfect fits seek comfort and aesthetics, presenting slim fresco trousers with hems in ribollita wool and cardigan jackets with unconventional graphic cuts. Prints of life-size iron nails and evanescent logos populate shirts, while sunglasses exude top-notch attitude with temples in royal blue or gold tipped resin.

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• BRAND IDENTITY •

Lucio Vanotti is the emblem of stylistic purity. The character of his collections is fast, efficient, anti-romantic. Intended to be used as a daily object, his items of clothing are reduced to their basic essence; an extreme abstraction that is easy to use.

Seasons are not important but personal touches are, and the rational and often interchangeable pieces that Vanotti makes for both men and women, fuse beauty with utility and avoid ornamentation. Exactly like his S/S 2013 collection entitled “Sleepwalkers”. Inspiring a sense of suspension, the collection’s mood told a story of was also fully expressed in the fashion film directed by Leone Balduzzi, and was based on individuals in a psychiatric hospital who suffer from Misocromia; a greek word to describe the hatred of colors.

“Every collection is like designing a house, and I think about who would live in it. This was my favorite game when I was a child.”

• CONCEPT OF COLLECTION A/W 2013-14 • 

The Lucio Vanotti A/W 2013-14 collection “Concrete”, is a style session where time is suspended and where rigid and flat concrete pillars stand in contrast with the wild raging sea. Each and every item of clothing embodies a sartorial mind and the ideal of an authentic vision of tomorrow’s fashion. Lucio Vanotti describes his own collection as: practical, basic and composed.

• PRODUCT DESCRIPTION A/W 2013-14 •

“Concrete”, is a silent orchestra played by texture, structures and shapes. A portfolio of cement-looking thick materials oppose, meet, and love flowing fabrics: rubbers, rich leathers, sleek wools and sheer cotton stretch. Structured craftsmanship is noted in shirts, t-shirts, and jackets, and is expressed through the use of a cold colors such as dark blue, black, sky blue, white and multiple tones of grey. The prints mimic surfaces of concrete, human eyes and the sea.

“Concrete” also sees Peter Non’s collaboration for a dress shoe, and presents a new and unconventional interpretation of the iconic rucksack now crafted in a quilted leather version and a waxed rubber one.

Lucio Vanotti offers a different vision of daily life with details that take its wearer to inhabit a place where time is suspended.

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In 2010 Gienchi breaks into the fashion system with his own Converse-inspired sneaker collection, rigorously Made in Italy and with a chunkier look. Only apparently extreme, Gienchi shoes tap into the secret desire of those who want to wear a brave fashion statement and feel unique.

The maniacal attention put into the choice of materials and the minute details of each and every pair, have the power to shock in the same way as do special effects. Now also available in eye-catching colors and without metal inserts & co., Gienchi sneakers are simply daring pieces of foot art.

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