Overall, VAR/CITY seamlessly embodies the minimalist attitude of big urban centers with the aesthetics of couture for the few, giving a well-rounded but edgy interpretation of a style that’s just perfect around the clock.

Distributed up to 40 international high-end boutiques, VAR/CITY is rapidly growing and competing with high-end brands in terms of price point and in-store positioning, and is becoming a must of the fashion scenario.

If you wish to receive any more information on VAR/CITY, please contact us.

The post Var/city appeared first on Fashtags.

Vittorio Branchizio

Entirely designed and Made in Italy, the new Fall-Winter 2015-16 collection is inspired by geometrical shapes, in particular polyhedrons, and a reinterpretation of their influences across the ages. Starting from Archimedean solids, Luca Pacioli’s divine proportions and the epiphanies of Giovanni da Verona, up to Escher and Adriano Graziotti – the F/W 2015 collection reworks the subtle line between freedom and rules, with an outstanding result.

The geometrical shapes are brought to life on threads with different weights and precious fabrics such as silk, finished cashmere and double merino wool filled with eco hypoallergenic, ecological material.

If you wish to receive any more information on Vittorio Branchizio, please contact us.

Photo credits: Adriano Russo

The post Vittorio Branchizio appeared first on Fashtags.

Fall / Winter 2015-16 Collection
The colour palette of SUNNEI widens itself on the F/W 2015-16 collection: the denim meets a soft burgundy velvet, the greens and blues embrace the greys and yellows creating an unusual harmony, according to the theme of the collection: clash. Hereto, the soft texture of wool coats matches perfectly structured, unlined, compact suiting. Classic garments rethought with a modern twist; the clothes are pleasant to the view, as well as very comfortable when worn. The shirts are available in the doubled cottons regular cut version, as well as in printed selvedges and stripe-patterned denim.

If you wish to receive any information on Sunnei, please contact us.

The post Sunnei appeared first on Fashtags.

Embracing this creative collaboration to give Italian fashion and its history a new perspective, the two designers set out to fully express a value they both have in common: the knowledge and the passion for craftsmanship that speaks a contemporary language.

When working on his brand, Camo, Ughetti creates vintage pieces with a modern-meets-traditional taste, while Gioli’s original take on headgear with Super Duper hats – born together with Ilaria e Veronica Cornacchini – looks to high quality raw material to construct authentic handcrafted products. As a duo blending personal creative experience and proud inspiration sought from two grandfathers who were both cyclists, the project ARRIVO shakes up a fresh, new vision of classic menswear.

The name of the brand, meaning ‘finish line’ in Italian, is also a milestone conceived to represent a starting point from which to interpret menswear in a whole new way. The key concepts behind the designs are the will power and the determination that pushed true sportsmen to keep going no matter what, if not only to redeem themselves to hope for a new beginning post-war.

The Collection

A fresh touch frames the ARRIVO collection composed of three separate pieces that combine to make 27 different outfits. Featuring an updated idea of cycling attire, a basic palette of black and white translates right from the 1940s and 1950s photographs of cycling’s greatest professionals. Neatly packaging an up-to-date identity, every piece contributes to expressing the brand’s balanced mix of traditional-innovative style insights.

If you wish to receive more information on ARRIVO, please contact us.

The post Arrivo appeared first on Fashtags.

Goblin is the name given by Tothem to the hero of its next fall winter 2014/15 collection. He is an elf who lives in the mountains, hidden in the woods among rocks and plants, a faithful creature that sees humanity through the eyes of its environment. Bringing joy and color, he is represented in 5 looks created by the duo Carolina Amoretti and Matteo Abbo. The graphic inspiration comes from a photography experiment done in west Liguria¹, a hymn to the aesthetics of nature.

Intersecting tree trunks create check patterns on shirts while leaves and bark give a camouflage effect. Marble stones and rocks give looks a cool air, and mix with the serigraphic quality and psychedelic tones of colored mushroom prints.

A 4-piece total look that includes a t-shirt, waistcoat and sporty 2-piece suit, is available in two patterns. The first one reproduces the wheel tracks of a Jeep, and the second an atmospheric optical phenomena with aurora arcs and luminous bands flashing in the middle of the night. Despite the reputation of being mischievous creatures, the fantastic images inspired by Goblin are magical and fascinating.

If you are interested in receiving more information on Tothem, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

……………
Liguria¹ is a coastal region of north-western Italy, where Genoa is the capital. The region is popular with tourists for its beaches, towns, and cuisine.

The post Tothem FW 2014/15 appeared first on Fashtags.

SPRING/SUMMER 2014 COLLECTION
Drawing inspiration from worker and miltary uniforms, Andrea Cammarosano shows reverence to rank and to the wisdom gained from experience in a world where ritual objects are intended to preserve history as relics. The heritage of craftmen techniques and the irreplaceabe touch of the expert human hand lies at the heart of his concept as he makes a subtle comment on the failure of mass production to preserve these legacies.

Andrea Cammarosano’s Spring/Summer 2014 collection “Difendi Conserva Prega” (Defend Conserve Pray), comprises a series of modular outfits that tell a tangible story. Multiple details fit together with zippers, buttons, drawstrings and straps to make unordinary uniforms. Fabrics, patterns and cuts are look to the uniforms of Taliban soldiers and civilian workers. The interchange of graphics and embroidery from one piece to the next, recalls the ritual of mourning and comes to own tradition through a message of hope for the future proposed by an imagined Grass Roots movement.

PREVIEW OF THE FALL-WINTER 2014/15 COLLECTION
The concept of Andrea Cammarosano’s Fall-Winter 2014/15 collection is “We Are Not Afraid of Ruins”; a set of clothing rich in heavy construction and precise tailoring. A black and white color palette dominates the collection. Re-invented suits composed of exaggerated coats and billowing pants live balanced by slim counterparts which inspire a touch of delicacy given by fine embroidery and unique textures like leather and printed foam.

If you wish to receive more information on Andrea Cammarosano, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

The post Andrea Cammarosano appeared first on Fashtags.

Luca Larenza connects with his Italian heritage employing local craftsmen who through the application of traditional Italian techniques, create rich conceptual pieces for men with strong personalities. A lot of research is undertaken to produce high-quality products and maintain tradition, with important references to the likes of famous Italian painters like Caravaggio, Naples’ religious iconography and old cinema.

Launching his new project – bespoke, a service that offers exclusive tailor-made pieces – Luca Larenza also introduced a couture line last winter. The brand’s identity echos the designer’s personal experience as an avid traveler facing the world with great passion and audacity.

If you wish to receive more information on Luca Larenza, please contact us. If you are a buyer you can register for free by clicking on the button below and place your pre-order at no additional cost.

The post Luca Larenza appeared first on Fashtags.

For the event, 10 brands from different countries were chosen ranging from accessories to ready to wear. Among them, the Italian ones were: Andrea Cammarosano, CB Made in Italy and WD-Man.

Seeking inspiration from the themes of travel and “citizens of the world”, Andrea Cammarosano weaved his collection into the realms of dream and reality in a fashionista version of Stravinsky’s Firebird. In the original plot, all men who enter The Garden of Kashei are turned into stone warriors by a terrible guardian. The entrance of the Firebird gives way to a dance that puts to sleep all the men granting them their freedom back upon their awakening. The collection translates the fluidity of the dancers and the hardness of warriors into dark colors juxtaposed by whites and transparencies, and by alternating more or less rigid materials.

CB Made in Italy by designer Cecilia Bringheli, presented the handmade shoes she produces for men and women in a small factory in Northern Italy. The brand’s birth is related to the designer’s personal desire to find shoes that were simple but chic at the same time. The first pieces that were ever made were loafers. Today’s collections are divided into timeless creations that make use of more classical materials and seasonal products more prone to the introduction of new materials and trends.

To transpose the concept of luxury to contemporary times ensuring supreme quality and comfort, every step of the process from cutting the leather to assembling all parts of the shoe is meticulously reviewed. The combination of traditional Italian craftsmanship – each pair takes at least three hours to make – and modern technologies results in slippers, moccasins, ankle boots and boots made of leather and suede fit for any occasion.

CB Made in Italy also partnered with Missoni and the online shop Muzungu Sisters that promotes handmade craftsmanship in fashion from different countries. The limited edition capsule collection includes three loafers made from fabrics contributed by Missoni, and can be shopped here. Ten percent of profits will be donated to children in need from the non-profit, Small Steps Project.

WD-Man is a project by Salvatore Battello: a capsule collection of jackets inspired by British sartorial tradition. The techniques and principles used to conceive it though, were strictly Made in Italy. Developed in six different styles to present an array adequate for outdoor and indoor occasions, the chosen fabrics were exclusive English wools and tweeds.

Most shapes, reminiscent of typical military uniforms, gave each piece a sense of a distinguished and manly nobility. The touch of Innovation came from the act of deconstructing the original versions to recreate modern wearable pieces for today’s men.

Like many other existing projects pushed during fashion week, The Latest Fashion Buzz wants to promote and give international value to young designers by making use of one of the most important fashion fairs of the world. Thanks to L’Uomo Vogue, GQ Italia and Pitti Immagine Uomo for buzzing fashion’s doorbell with a handful of hot new talents. #Fashtags is proud to keep fashion buzzing about it too.

Post edited by Camila Salles.

The post The latest fashion buzz appeared first on Fashtags.

Basic lines are either doubled around the collars, trace polygons along pockets, slip forward on the shoulders and backwards on the hips without meeting each other. Jackets and t-shirts bear squared collars. A newly found balance between classic and informal style sets these creations apart from the previous ones, and gets communicated through more casual designs, sporty details such as the elastic waists and more elegant fabrics.

Named after the mythological god of the seas, “NEPTUNE” pays homage to his powerful essence through its passionate patterns of tentacles, shells, sharks, together with other sea creatures. The mutability of water recognized in the shimmering liquid prints further suggests dreamlike atmospheres. The sea and its creatures capture the observer and lead him in a fantastic psychedelic trip through the abyss of human unconscious.

If you are interested in receiving more information about this designer, or if you wish to pre-order TOTHEM SS 14 collection, please contact us or subscribe by clicking on the button below.

Post edited by Odeya D.Bendaud

The post “NEPTUNE” TOTHEM SS14 appeared first on Fashtags.

In his past f/w 13-14 collection “Concrete”, Lucio Vanotti expressed his rational creative touch by fusing beauty with utility in a set of interchangeable pieces inspired by concrete pillars and an angry sea. This time, the concept behind his S/S 2014 collection lies in the anatomy of squared surfaces, rectangles and boxes. Mathematical equations dictate the structure of perpendicular shapes, translating into a dimensional game of interactive and contrasting silhouettes that never neglect the bond between surfaces and textures.

PRODUCT DESCRIPTION 

In one part of the collection, understated items flow through an essential palette of black, white, grey and blue, alongside conflicting striped fabrics, minimal squares and small hole details. The classical jacket goes armless and brings forth the deconstructed, boxy attitude of squared essence found also in pants, shirts and shorts.

In total contrast to this rigid feel, comes the lightness of the other part of the collection. Injected by a dose of ideas derived from sculptor Brancusi’s sinuous sculptures, Carl Andre’s geometric minimalism and artist David Hockney’s pool series, garments breathe intimacy. Creams, hued pinks and pinches of rust, accompany the pool water and egg/sky prints adding a graphic edge to the simplicity of all the collection.

Surfaces are grainy similarly to a metaphorical second skin, while textures and classic fabrics merge in a unique answer to innovation. Selections of alcantara, smooth silky cotton stretch, crisp seersucker, mako jersey, white plissé cotton and lightweight knits, give a translucent finish.

If you are interested in receiving more information about Lucio Vanotti, or if you wish to pre-order his SS14 collection, please contact us or subscribe to the buyers area by clicking the button below.

Post edited by Odeya D.Bendaud

The post “POOL” BY LUCIO VANOTTI appeared first on Fashtags.

Everyday wearability goes a step further and uses the technique of graphic art to deliver a strong touching message to the fashion world. Born from the idea behind the photographic project of Salvatore Arnone; “The Fifth Day”, the S/S 2014 capsule collection “Save Your Animal” bears the portraits of endangered species in the form of close-up prints on unisex t-shirts and minimal mini dresses in modal jersey and silk. In a new concept of contemporary art on textiles, the collection also pushes communication boundaries whereby the animals piercing the lens with their deep gaze, seemingly look at us to inquire about the future that awaits them.

Enriched by an avant-garde stylistic research and study of ingenious cuts, the creations are produced by La Maison du Couturier; the fashion company of designer Lamberto Petri who’s personal collection was already selected to be in Dolce & Gabbana’s Milan based Multi-Brand store Spiga2 – a conceptual space entirely dedicated to the discovery of upcoming Made in Italy fashion talents.

For the 84th edition of Pitti Immagine Uomo in Florence, an exhibition at the Aria Art Gallery strengthens the value of uniqueness that connects art and fashion by showcasing this limited edition collaboration between Salvatore Arnone and La Maison du Couturier. Twenty percent of the exhibition’s profits will be donated to the zoos and structures that host endangered species, in order to better their quality of life and contribute to their survival.

As the claim states: “Save your animal. Make your choice”.

If you are interested in receiving more information get in touch with us through this form, or write us: thecrew@fashtags.it

Post edited by Odeya D.Bendaud

The post Save your animal, make your choice. appeared first on Fashtags.

In the first S/S 2013 man capsule collection named “Roots”, and in the woman capsule named “Flos”, attractive and bold fruit and vegetable prints oppose crisp and dynamic flowers. Jersey fabrics and fluid satin silhouttes show-off essential cuts and clear lines, and depict refined prints of totem subjects.

It’s through the use of modern digital printing techniques on textiles, that these unusual compositions are expressed to the fullest. Using a variety of nature inspirations, fruits and vegetables, the photographic talent Carolina, freezes surreal and enticing images on a black background and leads the mind back to the Italian Renaissance painter Giuseppe Arcimboldo renown for the creation of human subjects composed entirely of fruits, vegetables, fish, birds or even books.

Tothem’s F/W 2013-14 woman collection; “Shiny”, represents a world of innate beauty told through the photographic concept of the Totem Bijoux: amazing decorations inspired by the material essence of gold, coral and crystal. Street style meets sensuality in an intense experience of graphic interactions for all women who wish to wear precious and contemporary fashion.

The male collection “Dub” instead, presents yet another fresh and modern approach to visual identity: bone, wood and plexiglass mould into geometric textures with a slightly vintage taste and bears robotic-hypnotic inspirations, space diamonds and 3D spider photographic prints.

Emotionally involving its observers, Tothem offers the chance to be a part of the select “fashion experts” who are able to understand and wear genuine works of art with a real artistic sensibility.

Photo credits © Carolina Amoretti,  Styling: Matteo Abbo

Post edited by Odeya D.Bendaud

The post Tothem appeared first on Fashtags.

 • BRAND IDENTITY •

10A Suspender Trousers Company was conceived by designers Daria Dazzan and Matteo Cibic with a very simple and clear raison d’être: make perfectly tailored, high quality trousers that are beautiful, wearable and durable too.
As a product designer and creative thinker, Cibic is used to seeking out craftsmen who wish to experiment with different materials and new techniques, while Dazzan keeps honing the fashion skills she acquired at the Royal Antwerp Academy and during her experiences at Veronique Branquinho and Hussein Chalayan.

The brand 10A is a natural evolution of the duo’s first atelier “AAAAAAAAAA” that makes only ten limited edition trousers per month. Still basing their approach on a never-ending research tuned to European fashion, 10A is just Dazzan’s and Cibic’s larger-scale project for a wider audience. High quality, meticulous attention to fabrics and finishings, and a pair of suspenders featuring the same fabric and lining of each pair of trousers they accompany are the key elements of 10A. A unison of tradition, innovation, and preciousness all in one.

“What we like is to produce a garment in a time-consuming way, giving attention to little details, like it used to be once, before the big production companies”. This is what 10A trousers are all about; the greatness of small essentials.

• CONCEPT OF COLLECTION A/W 2013-14 •

The 10A A/W 2013-14 man collection rethinks classic style through a fresh approach to shapes and volumes and takes on an urban twist. A set of 10 reviewed models embodies today’s formal menswear, fitting into the daily routine of impeccable modern men who search for a product mixing functionality and design.

• PRODUCT DESCRIPTION A/W 2013-14 •

Virgin and rich textured wools, luxury lodens and fresco fabrics, meet highly technical garments with refined finishings and details. A variety of perfect fits seek comfort and aesthetics, presenting slim fresco trousers with hems in ribollita wool and cardigan jackets with unconventional graphic cuts. Prints of life-size iron nails and evanescent logos populate shirts, while sunglasses exude top-notch attitude with temples in royal blue or gold tipped resin.

Post edited by Odeya D.Bendaud

The post 10A SUSPENDER TROUSERS appeared first on Fashtags.

• BRAND IDENTITY •

Lucio Vanotti is the emblem of stylistic purity. The character of his collections is fast, efficient, anti-romantic. Intended to be used as a daily object, his items of clothing are reduced to their basic essence; an extreme abstraction that is easy to use.

Seasons are not important but personal touches are, and the rational and often interchangeable pieces that Vanotti makes for both men and women, fuse beauty with utility and avoid ornamentation. Exactly like his S/S 2013 collection entitled “Sleepwalkers”. Inspiring a sense of suspension, the collection’s mood told a story of was also fully expressed in the fashion film directed by Leone Balduzzi, and was based on individuals in a psychiatric hospital who suffer from Misocromia; a greek word to describe the hatred of colors.

“Every collection is like designing a house, and I think about who would live in it. This was my favorite game when I was a child.”

• CONCEPT OF COLLECTION A/W 2013-14 • 

The Lucio Vanotti A/W 2013-14 collection “Concrete”, is a style session where time is suspended and where rigid and flat concrete pillars stand in contrast with the wild raging sea. Each and every item of clothing embodies a sartorial mind and the ideal of an authentic vision of tomorrow’s fashion. Lucio Vanotti describes his own collection as: practical, basic and composed.

• PRODUCT DESCRIPTION A/W 2013-14 •

“Concrete”, is a silent orchestra played by texture, structures and shapes. A portfolio of cement-looking thick materials oppose, meet, and love flowing fabrics: rubbers, rich leathers, sleek wools and sheer cotton stretch. Structured craftsmanship is noted in shirts, t-shirts, and jackets, and is expressed through the use of a cold colors such as dark blue, black, sky blue, white and multiple tones of grey. The prints mimic surfaces of concrete, human eyes and the sea.

“Concrete” also sees Peter Non’s collaboration for a dress shoe, and presents a new and unconventional interpretation of the iconic rucksack now crafted in a quilted leather version and a waxed rubber one.

Lucio Vanotti offers a different vision of daily life with details that take its wearer to inhabit a place where time is suspended.

Post edited by Odeya D.Bendaud

The post LUCIO VANOTTI appeared first on Fashtags.