Iridescent floaty colors get printed on fresh fabrics and decorate curvaceous lines, composing the plot of an underwater story. Sunlight beams, as fleeting as camera shots, make their way to the bottom of the sea brightening up the surroundings and making them vibrate in different shades that get darker as the light gradually dissolves. Seashells and other sea creatures look dazed and astonished, gaining the appearance of eyes and mouths wide open. As if plunging right into a wave, the Tothem woman slips below the surface of the water and becomes the heroine of a sea tale that was never told.

Since Tothem’s latest photographs, four new totems were born: four different looks presenting a variety of contrasting colors such as those seen in the sea-belt. Scale pattern fabrics cover busts and legs like a second skin. Close-fitting seashell armors protect the body and dress to kill at the same time. Jellyfish and anemones freely fluctuate in profusions of blue and into flashy and electric expressions, while dolphins chase after each other as if in a game of marine courtship.

The SS14 Mermaid Collection is a fantasy containing mythical sea creatures that take center stage as they turn human: a tale about the sea’s unseen secrets as well as the metamorphosis of mermaids into women. Not shying away from their past, they transform and grow into a more casual sensuality through leggings and stretch pants, bathing bodysuits, comfortable cotton t-shirts and thin nylon raincoats. Long silk skirts hide their new human features and oppose to divided skirts that confidently show them off. And when the night envelopes everything around them and the sea is as appealing as can be, their bathing dresses are just perfect to take one last plunge underwater.

If you are interested in receiving more information about this designer, please contact us or subscribe by clicking on the button below.

Photo credits: Carolina Amoretti.

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If you are interested in receiving more information on Francesco Ballestrazzi or if you wish to pre-order his hats collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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But as the mechanical action of the wind begins to change the silent landscape, the air burns to life only to uncover another slice of this SS14 collection; a slice of leather crust, sun-scorched canvas and untreated jute that grazes the hands and smells of distant places. Black leather embodies turgid volumes, carrying structures and adding a new three-dimensional flavor, as the rays of the now blinding sun shine pretentiously over golden metals and leather patent.

If you are interested in receiving more information on Simone Rainer or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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By looking at the classical dimensions of Romanian-born sculptor Brâncuși’s “Egg” piece, Vanotti’s SS14 results as a breezy and rather intimate operation. A muted color palette of whites, hued reds, indigo blues and notes of deep black accompanies the understated egg shell prints providing a graphic quality to the overall downplayed feel of the collection. Surfaces are slightly grainy to resemble a metaphorical second skin.

Lucio Vanotti merges classic fabrics in an innovative composed manner. A selection of alcantara, smooth silky cotton, crispy silks, mako jersey, white pleated cotton and lightweight knits, vehicles a translucent touch with fluid feminine shapes. The anatomy of forms, lines and textures, shapes yet another chapter in the designer’s dedication towards sartorial understatement and effortless composure.

If you are interested in receiving more information on Lucio Vanotti or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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Flavia La Rocca’s SS14 “Candy/Chic” is the natural continuation of the concept of modular and multifunctional pieces with a playful mind, presented in the FW 13-14.

Maintaining the brand’s contemporary and dynamic feel, this new collection speaks the language of feminine-chic in proper preppy style and candy tones.
This time, the unique volumes and shapes are created by flared modules that unite with masculine shirt tops and hyperfeminine structured corsets, and by the strong geometric silhouettes of coats, tops and pants.

In a game of details and colors, white, black and powder blue exchange places on color-block and bi/tri-colored garments in the same way that marshmellow pink takes turns with peppermint green.

Perforated fabrics of different weights and “scoubidou” knotting techniques show a fresh approach to fashion, and are all the more in line with Flavia La Rocca’s ideal of a woman who moves, who travels and who wants to save time and space without forgetting style. Just like the previous collection, the SS14 of Flavia La Rocca follows the rules of a Made in Italy eco-friendly ethic both conceptually and productively.

If you are interested in receiving more information on Flavia La Rocca or if you wish to pre-order this SS14 collection, please contact us  or subscribe to the Buyers Area by clicking on the button below.

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BRAND IDENTITY

The name and DNA of Greta Boldini derive from the international film icon Greta Garbo; renowned for her rigorous elegance, and Giovanni Boldini; painter and interpreter of the Belle Époque – the “Beautiful Era” in which the arts flourished in French and Belgian culture. The brand represents a fantastic trip in which art and dream merge together expressing the designers’ intimate feelings.

Precious materials, master draperies, essential lines and handcrafted leather are the perfect balance between glamour and artisanal production, and are the deep creed of the Greta Boldini maison.

CONCEPT OF COLLECTION
Greta Boldini’s SS14 collection presents a gentle woman framed in the ethereal and elegant set of the movie; “Il giardino dei Finzi-Contini” based on the Italian novel by writer Giorgio Bassani. In a perfect expression of pure virtuosity, the collection begins with the study of exclusive sports in the forties only to naturally flow into a stream of elegant and evening dresses. An extra touch is given by the mastery use of color and the precious handcrafting techniques that envelope each piece.

PRODUCT DESCRIPTION
A color palette that runs through cherry blossom shades with a range that varies from pale pinks, to light cognac, to absolute whites. Among the must-have pieces are the sea pants, a revisited bomber jacket in embroidered cotton; a classic item pinched from a casual closet that fits supremely with the delicate chiffon dress, and an elegant revisited bush jacket that accompanies soft petticoats to create heavenly feminine silhouettes.

The bag styles present a bowling bag that’s good to go and a backpack capable of containing all the bearer’s emotions. The materials used in the collection go from basic to rough cotton, and combine with embroidered chiffon and amusing graphics in ivory and vivid cherry colors. Greta Boldini’s SS14 collection offers a unique interpretation of high fashion, and is the result of a captivating dualism that runs in between a sports mood and an elegant demi-couture style.

If you are interested in receiving more information on Greta Boldini, or if you wish to pre-order this SS14 collection, please contact us or subscribe to the buyers area by clicking on the button below.

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BRAND IDENTITY

Conceived in 2013 by Italian entrepreneur with a designer’s mind, Giovanni Malaguti, Idiliamà was created based on the idea of women who can’t live without their stylish details in place. The impeccable use of Made in Italy fabrics and materials, call for a sophisticated and elegant figure whose simplicity does not betray an everyday yet exclusive coolness. With its meticulous attention to the development of each piece as one of its fundamentals, the brand wishes to set itself as a distinctive style benchmark in the fashion industry and among international buyers. Idiliamà’s SS14 collection represents the label’s pure DNA and first showcase to the world.

CONCEPT OF COLLECTION

Idiliamà’s SS14 collection speaks of an international woman with a cosmopolitan spirit, who can’t help but be attentive to the details that makes up her outfit. Style is innate within her personality; an attitude icon and a rule to follow at the same time.


PRODUCT DESCRIPTION 

Feminine dresses, flowing tops and mesmerizing shirts peek out from beneath structured coats and jackets. Immaculate Italian-made fabrics such as silk and georgette, luminous shantung and soft cottons go hand in hand with fine cotton/raffia. The color palette perfectly describes the varied tastes of every woman’s closet, from light and bright shades to absolute black, to the warm tones of earthly colors like the collection’s must-have silk shantung dress.

If you are interested in receiving more information on Idiliamà or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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After launching her eponymous label in 2012, Marianna Cimini was warmly acclaimed at both the Mercedes Benz Fashion Week and Vogue’s Talent Contest. At its core, the brand’s vision reflects a blend of rigor and play given by the contrast of very traditional materials such as compact woven cotton and cutting-edge technical fabrics. Colors are sharp and powerful at the same time, and give way to bold and contrasting marriages that Marianna sums up with the definition of “metropolitan graphics”. The brand’s personality draws its sensibility from an effortless structure: an affinity between innovation, strict proportions and everyday wearability.

CONCEPT OF COLLECTION S/S 2014

Marianna Cimini’s S/S14 collection alludes to a radiant Jackie Kennedy who chooses to spend her holidays on the Amalfi coast in 1962. It’s an informal, carefree and amused Jackie, whose innate glamour glows through the magazine covers of the time. In this case, Amalfi isn’t only one of Italy’s most iconic summertime destinations, but also the designer’s land of origin.

PRODUCT DESCRIPTION 

The collection is shaped through the chic and effortless glamour of an Italian vacation, with each piece resulting in a masterly blend of architectural elegance and slouchy minimalism. Using the 1960s as a main standpoint, the collection reinvents and revamps volumes and proportions. The tulip shape functioning as an architectonic support, it plumps up and exaggerates structures into unexpected looks, juxtaposing them with modern and casual silhouettes.

The outerwear pieces in nylon or cotton, “bloom” like flowers in the sun and once again design unconventional figures. Tulip-inspired pants and shorts are built like petals around the legs, while high waisted skirts look like crowns of petals opening up softly. Classic, masculine shirts combine their soft petal sleeves with the boxy cuts of their body.

The 1960s “bon ton” fashion classic shift dress, gets reinterpreted through graphic elements that highlight the structural essence of the collection. Fabrics meet classic yarns and innovative inserts: from terry cloth to reversible nylon, to the sumptuous touch of cupro. Paying homage to the rich palette of Mediterranean colors, white stands for Amalfi’s houses, red for their roofs, and coral and blue for the sea.

If you are interested in receiving more information on Marianna Cimini or if you wish to pre-order this SS14 collection, please contact us or subscribe to the Buyers Area by clicking on the button below.

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Basic lines are either doubled around the collars, trace polygons along pockets, slip forward on the shoulders and backwards on the hips without meeting each other. Jackets and t-shirts bear squared collars. A newly found balance between classic and informal style sets these creations apart from the previous ones, and gets communicated through more casual designs, sporty details such as the elastic waists and more elegant fabrics.

Named after the mythological god of the seas, “NEPTUNE” pays homage to his powerful essence through its passionate patterns of tentacles, shells, sharks, together with other sea creatures. The mutability of water recognized in the shimmering liquid prints further suggests dreamlike atmospheres. The sea and its creatures capture the observer and lead him in a fantastic psychedelic trip through the abyss of human unconscious.

If you are interested in receiving more information about this designer, or if you wish to pre-order TOTHEM SS 14 collection, please contact us or subscribe by clicking on the button below.

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In his past f/w 13-14 collection “Concrete”, Lucio Vanotti expressed his rational creative touch by fusing beauty with utility in a set of interchangeable pieces inspired by concrete pillars and an angry sea. This time, the concept behind his S/S 2014 collection lies in the anatomy of squared surfaces, rectangles and boxes. Mathematical equations dictate the structure of perpendicular shapes, translating into a dimensional game of interactive and contrasting silhouettes that never neglect the bond between surfaces and textures.

PRODUCT DESCRIPTION 

In one part of the collection, understated items flow through an essential palette of black, white, grey and blue, alongside conflicting striped fabrics, minimal squares and small hole details. The classical jacket goes armless and brings forth the deconstructed, boxy attitude of squared essence found also in pants, shirts and shorts.

In total contrast to this rigid feel, comes the lightness of the other part of the collection. Injected by a dose of ideas derived from sculptor Brancusi’s sinuous sculptures, Carl Andre’s geometric minimalism and artist David Hockney’s pool series, garments breathe intimacy. Creams, hued pinks and pinches of rust, accompany the pool water and egg/sky prints adding a graphic edge to the simplicity of all the collection.

Surfaces are grainy similarly to a metaphorical second skin, while textures and classic fabrics merge in a unique answer to innovation. Selections of alcantara, smooth silky cotton stretch, crisp seersucker, mako jersey, white plissé cotton and lightweight knits, give a translucent finish.

If you are interested in receiving more information about Lucio Vanotti, or if you wish to pre-order his SS14 collection, please contact us or subscribe to the buyers area by clicking the button below.

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Everyday wearability goes a step further and uses the technique of graphic art to deliver a strong touching message to the fashion world. Born from the idea behind the photographic project of Salvatore Arnone; “The Fifth Day”, the S/S 2014 capsule collection “Save Your Animal” bears the portraits of endangered species in the form of close-up prints on unisex t-shirts and minimal mini dresses in modal jersey and silk. In a new concept of contemporary art on textiles, the collection also pushes communication boundaries whereby the animals piercing the lens with their deep gaze, seemingly look at us to inquire about the future that awaits them.

Enriched by an avant-garde stylistic research and study of ingenious cuts, the creations are produced by La Maison du Couturier; the fashion company of designer Lamberto Petri who’s personal collection was already selected to be in Dolce & Gabbana’s Milan based Multi-Brand store Spiga2 – a conceptual space entirely dedicated to the discovery of upcoming Made in Italy fashion talents.

For the 84th edition of Pitti Immagine Uomo in Florence, an exhibition at the Aria Art Gallery strengthens the value of uniqueness that connects art and fashion by showcasing this limited edition collaboration between Salvatore Arnone and La Maison du Couturier. Twenty percent of the exhibition’s profits will be donated to the zoos and structures that host endangered species, in order to better their quality of life and contribute to their survival.

As the claim states: “Save your animal. Make your choice”.

If you are interested in receiving more information get in touch with us through this form, or write us: thecrew@fashtags.it

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