⋄ BRAND IDENTITY ⋄
A brand centered on fine quality, innovation, and Made in Italy craftsmanship whose motto is; “Nothing is perfect. Everything has a crack in it, that’s how light can filter through”. Embodying elegance and sensuality through random contaminations and prints, 1.dark level’s luxury also lies in the intellect. From its profound and multilayered creative level, it investigates uniqueness to tell exclusive stories made of matter and humanity: only a muse who lives in pursuit of the unknown and who digs deeper into the subconscious level within herself, will be able to wear the true “dress of life”.
The different approaches used to express this deeply-rooted identity often make use of cinematographic language in the form of short movies, new media and performances.

In 1.dark level’s S/S 2013 collection “ALCHiMiA”, the subconscious is given life with the trademark visual and material mixes in an explosion of primary colors and prints. Inspired by ancient color recipes and how these appear in food, the collection pastes ancient-modern pattern effects on silk tops, shirts and leather t-shirts, and sprinkles blue azulejos and flowers throughout the looks. Everything states the antithesis of “dark”, staying away from black and gloomy imagery. Appealing to modern extroverted women who are capable of mixing and matching, “ALCHiMiA” brings together brilliance and personality.

⋄ CONCEPT OF COLLECTION F/W 2013-14 ⋄
Contaminations, fabric mixes and color matching concepts are once again the pillars of 1.dark level’s new collection. The insight is an even deeper journey into the essence of Made in Italy and reveals a strong visual research that highlights the richness of handcrafted products.

⋄ PRODUCT DESCRIPTION F/W 2013-14 ⋄
Royal blue and rust are the leads. Ice pink and yellow ochre make up the details while fluorescent geranium plays the attention grabber. Microdesigns, design mixes that build up lines, psychedelic and arabesque prints on jacquard fabrics, embroidery and inlay work.

Daytime viscose crepe and nighttime shine, silk crepe de Chine for shirts, Milano rib jersey and soft crust-like leather, leather with designs in relief or with pink and black metallic effects. Silhouettes with sleeves inspired by bat wings and oversize coats to embrace them. Mohair meets wool and alpaca highlights the luminosity of embroidered pieces.

Freshly-conceived necklaces accompany the total looks like transparent crystal flowers. Opulent strass shapes and “blue montana” crystals are either set on plexiglass bodies or held together by a ribbon.

Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Vendetta means revenge in Italian, but how does this word translate into the Italian fashion world? With an aesthetic vision based on the deepest secrets of the non-color black, skillful craftsmanship, quality and attention to detail. Vendetta the brand, is an emblem that stands for unique Made in Italy products. Uniting the fine art of classic Italian tailoring with a creativity that reinterprets music subcultural movements such as punk, dark, gothic, glam and post-punk, Vendetta breeds clean lines and perfection through jackets that come on strong and with a distinctive visual appeal.

In an openly innovative and artistic process that sees the absence of any fixed references, Vendetta experiments in a field of endless possibilities where the only leads are the love for tailoring and couture, and the idea of classic black revisited in a multitude of unconventional ways. History and fashion give way to the depth and fierceness of personal concepts, transforming high quality materials exclusively made in Italy, into finished limited edition pieces.

Vendetta has also designed and tailored breathtaking and theatrical custom creations for Italian icons such as Sir Bob Cornelius Rifo of “The Bloody Beetroots”, Frances Apples of the rock band “Cats”, and Morgan.

• CONCEPT OF COLLECTION F/W 2013-14 •

The first collection of Vendetta is called “Back to Basics” and presents the brand’s vision and background. Classic jackets are revolutionized to show a bold personality; blazers, leather biker jackets and denim ones, are given new tailored proportions to express contemporary looks. Versatile and unisex items wearable at daytime or nighttime, exhibit an intense balance between style elements and details.

• PRODUCT DESCRIPTION F/W 2013-14 •

The collection explores black as a color-anti-color as it flows in different shades through a variety of materials, textures and finishes, and presents a selection of supreme quality fabrics such as Tasmanian wool, virgin wool, opaque napa leather, pony hair, coated and selvedge denim, jacquard and corduroy.

Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Your parents have always told you not to play around with your food but what happens if you have fun with your clothes?
Mixing, moving and matching are the basic characteristics of Flavia La Rocca’s creations. Designed as modular pieces that aim at the full expression of the women who wear them, the Italian designer’s clothes are clever and fit just about any and all moods and situations, in any way you can come up with.
Good to go for travel-lovers who wish to accompany their dynamic lifestyle with comfort, adaptable, experimental and environment-friendly; these garments save raw materials and energy during the production process.
With their cool dna and clean lines, proudly presenting a highly feminine attitude and a great attention to details, Flavia La Rocca collections are also entirely Made in Italy. As Flavia puts it “I like the idea of proposing a different approach to clothing, a different attitude: perhaps an evolution”.

• CONCEPT OF COLLECTION F/W 2013-14 •

The inspiration of Flavia La Rocca’s Fall/Winter 2013-14 collection is the city in all its metropolitan aspects; its thriving essence, its urbanistic components, the chaotic lifestyle of the everyday and women’s inevitable necessities.
Neat but bold lines design a renovated concept of femininity, and slightly oversize volumes bring on a masculine accent. Fabrics with different stories spice up the garments, and show an influence that goes from classic to “futuristic” styles, as well as introduce a touch of ethnic taste.

• PRODUCT DESCRIPTION F/W 2013-14 •

Straight-meets-oval lines and shapes in a selection of interchangeable and modular pieces of clothing. Coats and jackets present multifunctional identities, and dresses, skirts, tops and trousers create new looks through a multitude of combinations, colors and fabrics.
Black, cream and hazelnut tones, wine purple, rust, teal and turquoise live in solid colors or in cotton or woolen geometric jacquard styles. Basic jersey and lurex are alternated by exclusively ecologic fur and sheepskin.

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• BRAND IDENTITY •

The brand Simone Rainer unites the traditional essence and craftsmanship of leather and the unquestionable precision of geometry in a mission to recreate ideal beauty and perfection. From the brand’s logo – a pythagorean pentagon enclosing an isosceles triangle – to every single handbag made, the basic common principle of perfection that is the golden ratio rule is applied. This mathematical constant algebraically expressed as Φ phi (=1,618), is found in all volumes, proportions and dimensions, and right down to the smallest detail.

Rainer’s desire to exceed his own vision of superlative aesthetics is also seen in his personal interpretation of the three phases of the alchemic process that transforms base substances to gold (nigredo, albedo, rubedo). With this concept in mind, every one of his collections gives life to special and unique leather finishings and treatments, such as black etched calfskin, touch-sensitive color-changing nappa lambskin, and 9 carat gold powder prints.The S/S 2013 collection keeps Rainer’s basics in place while exploring the human body at its crudest. Inspired by Diderot’s and D’Alembert’s encyclopedia and by Rembrandt’s “The Anatomy Lesson of Dr.Nicolaes Tulp”, he dissects and examines all the body’s components. The result is a set of unusual and diverse handbags that interpret organs and their textures, and are reminiscent of the scientific accuracy of autopsies and lab work.

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• BRAND IDENTITY •

Lucio Vanotti is the emblem of stylistic purity. The character of his collections is fast, efficient, anti-romantic. Intended to be used as a daily object, his items of clothing are reduced to their basic essence; an extreme abstraction that is easy to use.

Seasons are not important but personal touches are, and the rational and often interchangeable pieces that Vanotti makes for both men and women, fuse beauty with utility and avoid ornamentation. Exactly like his S/S 2013 collection entitled “Sleepwalkers”. Inspiring a sense of suspension, the collection’s mood told a story of was also fully expressed in the fashion film directed by Leone Balduzzi, and was based on individuals in a psychiatric hospital who suffer from Misocromia; a greek word to describe the hatred of colors.

“Every collection is like designing a house, and I think about who would live in it. This was my favorite game when I was a child.”

• CONCEPT OF COLLECTION A/W 2013-14 • 

The Lucio Vanotti A/W 2013-14 collection “Concrete”, is a style session where time is suspended and where rigid and flat concrete pillars stand in contrast with the wild raging sea. Each and every item of clothing embodies a sartorial mind and the ideal of an authentic vision of tomorrow’s fashion. Lucio Vanotti describes his own collection as: practical, basic and composed.

• PRODUCT DESCRIPTION A/W 2013-14 •

“Concrete”, is a silent orchestra played by texture, structures and shapes. A portfolio of cement-looking thick materials oppose, meet, and love flowing fabrics: rubbers, rich leathers, sleek wools and sheer cotton stretch. Structured craftsmanship is noted in shirts, t-shirts, and jackets, and is expressed through the use of a cold colors such as dark blue, black, sky blue, white and multiple tones of grey. The prints mimic surfaces of concrete, human eyes and the sea.

“Concrete” also sees Peter Non’s collaboration for a dress shoe, and presents a new and unconventional interpretation of the iconic rucksack now crafted in a quilted leather version and a waxed rubber one.

Lucio Vanotti offers a different vision of daily life with details that take its wearer to inhabit a place where time is suspended.

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