Flavia La Rocca’s SS14 “Candy/Chic” is the natural continuation of the concept of modular and multifunctional pieces with a playful mind, presented in the FW 13-14.

Maintaining the brand’s contemporary and dynamic feel, this new collection speaks the language of feminine-chic in proper preppy style and candy tones.
This time, the unique volumes and shapes are created by flared modules that unite with masculine shirt tops and hyperfeminine structured corsets, and by the strong geometric silhouettes of coats, tops and pants.

In a game of details and colors, white, black and powder blue exchange places on color-block and bi/tri-colored garments in the same way that marshmellow pink takes turns with peppermint green.

Perforated fabrics of different weights and “scoubidou” knotting techniques show a fresh approach to fashion, and are all the more in line with Flavia La Rocca’s ideal of a woman who moves, who travels and who wants to save time and space without forgetting style. Just like the previous collection, the SS14 of Flavia La Rocca follows the rules of a Made in Italy eco-friendly ethic both conceptually and productively.

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Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Your parents have always told you not to play around with your food but what happens if you have fun with your clothes?
Mixing, moving and matching are the basic characteristics of Flavia La Rocca’s creations. Designed as modular pieces that aim at the full expression of the women who wear them, the Italian designer’s clothes are clever and fit just about any and all moods and situations, in any way you can come up with.
Good to go for travel-lovers who wish to accompany their dynamic lifestyle with comfort, adaptable, experimental and environment-friendly; these garments save raw materials and energy during the production process.
With their cool dna and clean lines, proudly presenting a highly feminine attitude and a great attention to details, Flavia La Rocca collections are also entirely Made in Italy. As Flavia puts it “I like the idea of proposing a different approach to clothing, a different attitude: perhaps an evolution”.

• CONCEPT OF COLLECTION F/W 2013-14 •

The inspiration of Flavia La Rocca’s Fall/Winter 2013-14 collection is the city in all its metropolitan aspects; its thriving essence, its urbanistic components, the chaotic lifestyle of the everyday and women’s inevitable necessities.
Neat but bold lines design a renovated concept of femininity, and slightly oversize volumes bring on a masculine accent. Fabrics with different stories spice up the garments, and show an influence that goes from classic to “futuristic” styles, as well as introduce a touch of ethnic taste.

• PRODUCT DESCRIPTION F/W 2013-14 •

Straight-meets-oval lines and shapes in a selection of interchangeable and modular pieces of clothing. Coats and jackets present multifunctional identities, and dresses, skirts, tops and trousers create new looks through a multitude of combinations, colors and fabrics.
Black, cream and hazelnut tones, wine purple, rust, teal and turquoise live in solid colors or in cotton or woolen geometric jacquard styles. Basic jersey and lurex are alternated by exclusively ecologic fur and sheepskin.

Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Lucio Vanotti is the emblem of stylistic purity. The character of his collections is fast, efficient, anti-romantic. Intended to be used as a daily object, his items of clothing are reduced to their basic essence; an extreme abstraction that is easy to use.

Seasons are not important but personal touches are, and the rational and often interchangeable pieces that Vanotti makes for both men and women, fuse beauty with utility and avoid ornamentation. Exactly like his S/S 2013 collection entitled “Sleepwalkers”. Inspiring a sense of suspension, the collection’s mood told a story of was also fully expressed in the fashion film directed by Leone Balduzzi, and was based on individuals in a psychiatric hospital who suffer from Misocromia; a greek word to describe the hatred of colors.

“Every collection is like designing a house, and I think about who would live in it. This was my favorite game when I was a child.”

• CONCEPT OF COLLECTION A/W 2013-14 • 

The Lucio Vanotti A/W 2013-14 collection “Concrete”, is a style session where time is suspended and where rigid and flat concrete pillars stand in contrast with the wild raging sea. Each and every item of clothing embodies a sartorial mind and the ideal of an authentic vision of tomorrow’s fashion. Lucio Vanotti describes his own collection as: practical, basic and composed.

• PRODUCT DESCRIPTION A/W 2013-14 •

“Concrete”, is a silent orchestra played by texture, structures and shapes. A portfolio of cement-looking thick materials oppose, meet, and love flowing fabrics: rubbers, rich leathers, sleek wools and sheer cotton stretch. Structured craftsmanship is noted in shirts, t-shirts, and jackets, and is expressed through the use of a cold colors such as dark blue, black, sky blue, white and multiple tones of grey. The prints mimic surfaces of concrete, human eyes and the sea.

“Concrete” also sees Peter Non’s collaboration for a dress shoe, and presents a new and unconventional interpretation of the iconic rucksack now crafted in a quilted leather version and a waxed rubber one.

Lucio Vanotti offers a different vision of daily life with details that take its wearer to inhabit a place where time is suspended.

Post edited by Odeya D.Bendaud

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