Iridescent floaty colors get printed on fresh fabrics and decorate curvaceous lines, composing the plot of an underwater story. Sunlight beams, as fleeting as camera shots, make their way to the bottom of the sea brightening up the surroundings and making them vibrate in different shades that get darker as the light gradually dissolves. Seashells and other sea creatures look dazed and astonished, gaining the appearance of eyes and mouths wide open. As if plunging right into a wave, the Tothem woman slips below the surface of the water and becomes the heroine of a sea tale that was never told.

Since Tothem’s latest photographs, four new totems were born: four different looks presenting a variety of contrasting colors such as those seen in the sea-belt. Scale pattern fabrics cover busts and legs like a second skin. Close-fitting seashell armors protect the body and dress to kill at the same time. Jellyfish and anemones freely fluctuate in profusions of blue and into flashy and electric expressions, while dolphins chase after each other as if in a game of marine courtship.

The SS14 Mermaid Collection is a fantasy containing mythical sea creatures that take center stage as they turn human: a tale about the sea’s unseen secrets as well as the metamorphosis of mermaids into women. Not shying away from their past, they transform and grow into a more casual sensuality through leggings and stretch pants, bathing bodysuits, comfortable cotton t-shirts and thin nylon raincoats. Long silk skirts hide their new human features and oppose to divided skirts that confidently show them off. And when the night envelopes everything around them and the sea is as appealing as can be, their bathing dresses are just perfect to take one last plunge underwater.

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Photo credits: Carolina Amoretti.

Post edited by Odeya D.Bendaud

The post Tothem SS14 Mermaid Collection appeared first on Fashtags.

Created by Massimo Giorgetti in 2008, MSGM is the colorful outburst that was born during the darkest hours of fashion’s economic crisis; the one that was pushing fashion’s face right into the ground.

With a piercing color palette full of imagination, a rich and persuasive energy, an infinity of crisp prints and wild patterns, the classic but frivolous shapes and volumes, and heaps of never-ending inspiration, MSGM literally blew everyone away including the international press and worldwide buyers.

In 2010, Vogue Talents defines the brand as one of the best emerging collections and Massimo Giorgetti as being a true revelation among fashion designers. Requests to sell MSGM begin to shower all over starting from London based Matches and Browns to Lane Crawford in Asia, from Joyce in Hong Kong to Harvey Nichols in Istanbul and in Dubai. MSGM is so successful it ends its fall-winter sales campaign in 2011 with an increase of 200% and with its presence in 280 boutiques around the world.

MSGM is as unpredictable and as surprising as the man who designs it. Massimo describes fashion as “Amazing!” and himself as a courageous and persevering soul; an enthusiast and a stubborn match.

The mix of cinema, art and music that Massimo puts into his creations, his knowledge of the history of fashion united with the essence of the everyday and his overall vision, give way to pure freedom of expression and produce an explosive visual mix of creativity. 

Post edited by Odeya D.Bendaud

The post MSGM appeared first on Fashtags.