• BRAND IDENTITY •

Vendetta means revenge in Italian, but how does this word translate into the Italian fashion world? With an aesthetic vision based on the deepest secrets of the non-color black, skillful craftsmanship, quality and attention to detail. Vendetta the brand, is an emblem that stands for unique Made in Italy products. Uniting the fine art of classic Italian tailoring with a creativity that reinterprets music subcultural movements such as punk, dark, gothic, glam and post-punk, Vendetta breeds clean lines and perfection through jackets that come on strong and with a distinctive visual appeal.

In an openly innovative and artistic process that sees the absence of any fixed references, Vendetta experiments in a field of endless possibilities where the only leads are the love for tailoring and couture, and the idea of classic black revisited in a multitude of unconventional ways. History and fashion give way to the depth and fierceness of personal concepts, transforming high quality materials exclusively made in Italy, into finished limited edition pieces.

Vendetta has also designed and tailored breathtaking and theatrical custom creations for Italian icons such as Sir Bob Cornelius Rifo of “The Bloody Beetroots”, Frances Apples of the rock band “Cats”, and Morgan.

• CONCEPT OF COLLECTION F/W 2013-14 •

The first collection of Vendetta is called “Back to Basics” and presents the brand’s vision and background. Classic jackets are revolutionized to show a bold personality; blazers, leather biker jackets and denim ones, are given new tailored proportions to express contemporary looks. Versatile and unisex items wearable at daytime or nighttime, exhibit an intense balance between style elements and details.

• PRODUCT DESCRIPTION F/W 2013-14 •

The collection explores black as a color-anti-color as it flows in different shades through a variety of materials, textures and finishes, and presents a selection of supreme quality fabrics such as Tasmanian wool, virgin wool, opaque napa leather, pony hair, coated and selvedge denim, jacquard and corduroy.

Post edited by Odeya D.Bendaud

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 • BRAND IDENTITY •

10A Suspender Trousers Company was conceived by designers Daria Dazzan and Matteo Cibic with a very simple and clear raison d’être: make perfectly tailored, high quality trousers that are beautiful, wearable and durable too.
As a product designer and creative thinker, Cibic is used to seeking out craftsmen who wish to experiment with different materials and new techniques, while Dazzan keeps honing the fashion skills she acquired at the Royal Antwerp Academy and during her experiences at Veronique Branquinho and Hussein Chalayan.

The brand 10A is a natural evolution of the duo’s first atelier “AAAAAAAAAA” that makes only ten limited edition trousers per month. Still basing their approach on a never-ending research tuned to European fashion, 10A is just Dazzan’s and Cibic’s larger-scale project for a wider audience. High quality, meticulous attention to fabrics and finishings, and a pair of suspenders featuring the same fabric and lining of each pair of trousers they accompany are the key elements of 10A. A unison of tradition, innovation, and preciousness all in one.

“What we like is to produce a garment in a time-consuming way, giving attention to little details, like it used to be once, before the big production companies”. This is what 10A trousers are all about; the greatness of small essentials.

• CONCEPT OF COLLECTION A/W 2013-14 •

The 10A A/W 2013-14 man collection rethinks classic style through a fresh approach to shapes and volumes and takes on an urban twist. A set of 10 reviewed models embodies today’s formal menswear, fitting into the daily routine of impeccable modern men who search for a product mixing functionality and design.

• PRODUCT DESCRIPTION A/W 2013-14 •

Virgin and rich textured wools, luxury lodens and fresco fabrics, meet highly technical garments with refined finishings and details. A variety of perfect fits seek comfort and aesthetics, presenting slim fresco trousers with hems in ribollita wool and cardigan jackets with unconventional graphic cuts. Prints of life-size iron nails and evanescent logos populate shirts, while sunglasses exude top-notch attitude with temples in royal blue or gold tipped resin.

Post edited by Odeya D.Bendaud

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