• BRAND IDENTITY •

The brand Simone Rainer unites the traditional essence and craftsmanship of leather and the unquestionable precision of geometry in a mission to recreate ideal beauty and perfection. From the brand’s logo – a pythagorean pentagon enclosing an isosceles triangle – to every single handbag made, the basic common principle of perfection that is the golden ratio rule is applied. This mathematical constant algebraically expressed as Φ phi (=1,618), is found in all volumes, proportions and dimensions, and right down to the smallest detail.

Rainer’s desire to exceed his own vision of superlative aesthetics is also seen in his personal interpretation of the three phases of the alchemic process that transforms base substances to gold (nigredo, albedo, rubedo). With this concept in mind, every one of his collections gives life to special and unique leather finishings and treatments, such as black etched calfskin, touch-sensitive color-changing nappa lambskin, and 9 carat gold powder prints.The S/S 2013 collection keeps Rainer’s basics in place while exploring the human body at its crudest. Inspired by Diderot’s and D’Alembert’s encyclopedia and by Rembrandt’s “The Anatomy Lesson of Dr.Nicolaes Tulp”, he dissects and examines all the body’s components. The result is a set of unusual and diverse handbags that interpret organs and their textures, and are reminiscent of the scientific accuracy of autopsies and lab work.

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