Flavia La Rocca’s SS14 “Candy/Chic” is the natural continuation of the concept of modular and multifunctional pieces with a playful mind, presented in the FW 13-14.

Maintaining the brand’s contemporary and dynamic feel, this new collection speaks the language of feminine-chic in proper preppy style and candy tones.
This time, the unique volumes and shapes are created by flared modules that unite with masculine shirt tops and hyperfeminine structured corsets, and by the strong geometric silhouettes of coats, tops and pants.

In a game of details and colors, white, black and powder blue exchange places on color-block and bi/tri-colored garments in the same way that marshmellow pink takes turns with peppermint green.

Perforated fabrics of different weights and “scoubidou” knotting techniques show a fresh approach to fashion, and are all the more in line with Flavia La Rocca’s ideal of a woman who moves, who travels and who wants to save time and space without forgetting style. Just like the previous collection, the SS14 of Flavia La Rocca follows the rules of a Made in Italy eco-friendly ethic both conceptually and productively.

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Post edited by Odeya D.Bendaud

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• BRAND IDENTITY •

Your parents have always told you not to play around with your food but what happens if you have fun with your clothes?
Mixing, moving and matching are the basic characteristics of Flavia La Rocca’s creations. Designed as modular pieces that aim at the full expression of the women who wear them, the Italian designer’s clothes are clever and fit just about any and all moods and situations, in any way you can come up with.
Good to go for travel-lovers who wish to accompany their dynamic lifestyle with comfort, adaptable, experimental and environment-friendly; these garments save raw materials and energy during the production process.
With their cool dna and clean lines, proudly presenting a highly feminine attitude and a great attention to details, Flavia La Rocca collections are also entirely Made in Italy. As Flavia puts it “I like the idea of proposing a different approach to clothing, a different attitude: perhaps an evolution”.

• CONCEPT OF COLLECTION F/W 2013-14 •

The inspiration of Flavia La Rocca’s Fall/Winter 2013-14 collection is the city in all its metropolitan aspects; its thriving essence, its urbanistic components, the chaotic lifestyle of the everyday and women’s inevitable necessities.
Neat but bold lines design a renovated concept of femininity, and slightly oversize volumes bring on a masculine accent. Fabrics with different stories spice up the garments, and show an influence that goes from classic to “futuristic” styles, as well as introduce a touch of ethnic taste.

• PRODUCT DESCRIPTION F/W 2013-14 •

Straight-meets-oval lines and shapes in a selection of interchangeable and modular pieces of clothing. Coats and jackets present multifunctional identities, and dresses, skirts, tops and trousers create new looks through a multitude of combinations, colors and fabrics.
Black, cream and hazelnut tones, wine purple, rust, teal and turquoise live in solid colors or in cotton or woolen geometric jacquard styles. Basic jersey and lurex are alternated by exclusively ecologic fur and sheepskin.

Post edited by Odeya D.Bendaud

The post Flavia La Rocca appeared first on Fashtags.